don mcclain - real estate marketing ideas guaranteed to close more sales

Don McClainReal Estate Marketing Ideas Guaranteed To Close More Sales

EZ House Buyers

Get Your Own Website

In today’s marketplace, not having a website is like not having business cards. In addition to looking unprofessional, it also prohibits you from collecting important marketing data from those who land on your website.

Email NewslettersCapture the email addresses of new leads and current customers and develop a real estate marketing email newsletter. Online email marketing providers can help you produce professional looking newsletters and track who opened the emails, what they clicked on, and if they unsubscribed. Make sure to send useful information that is not only self promoting.

Improve Your Google Ranking

Location means you’ll show up for searches near your physical location. Relevance means you’ll show up for search terms related to real estate (not grocery stores, hotels, hairdressers, etc.) and prominence means how often Google comes across your business name address and phone number when they crawl the internet.

By having a website and researching what keywords you put on your website, it can instantly help people find you.

Do your research on search engine optimization (SEO).

Google generally ranks local businesses based on three things: location, relevance, and prominence.

Pay-Per-Click (PPC) Search Engine Advertising

These are sponsored results that show to the right when you search on Google, Yahoo, Bing, etc. This can be an excellent real estate marketing opportunity because it drives traffic to your personal website or landing page only from people actively interested in real estate.

You choose who views your ads by location and demographics.

Host Seminars

To host a seminar requires promotion, and you can host seminars about selling a home, understanding real estate, buying a home etc. Invite people to your real estate office, use a meeting room at a local chamber, use space from a community center, or rent a location. Send an email RSVP to your contact list inviting them to a monthly seminar. Post event surveys to help get key feedback for the future.

Customer SurveysSurveying people about service quality has marketing benefits. You can identify opportunities for improvement and you let clients know you value the quality of their experience. You can do this by sending an email and include a link to your survey.

Give your clients the freedom to answer a survey when they want and get the results in real-time.

Harness the Power of Facebook

Stop pretending that Facebook is not a huge opportunity for marketing or that you don't know how to use it. Be creative, not too self-promotional, and use Facebook to amplify your community presence. Using marketing automation, updating your Facebook page with fresh and interesting content has never been easier.

Press ReleasesHave something interesting going on with your agency? Hire someone new? Open a new location? Get appointed with a new broker? It doesn’t matter what the news is, you can write up a little blurb about it and publish it online. Be sure to reach out to your local community newspaper and use online services to get a link back to your website. The key is to use location terms like your city or town name to help you with search engine optimization.

Create a Google+ PageGoogle+ is another social media site worth exploring. It's benefits are that it is Google, therefore it is tied to improving your SEO. Create an optimized profile page with links to your website and you are already ahead of the game. As time goes on, Google+ is going to become more and more key to your search rankings, so starting now is a good idea.

Consumer Reviews On Your WebsiteNo one can sell the benefits of doing business with your agency better than an actual customer. Most agencies have a client or two that love your service, so ask them a few questions and film it with your Smartphone. Shoot with the client and camera in a standing position away from a wall – it will have a more candid appearance and the lack of quality will be less noticeable.

TwitterThink of Twitter as another way for prospects to find you. Set up an account, add a profile and a link it to your website. Then set up a few automated tweets to keep the account active while you are busy closing deals. Be sure to add new content and news so your feed does not become robotic or boring.

Leverage LinkedInLinkedIn can also be a great resource for building your network. Here’s a hint for real estate agents: the value of LinkedIn doesn’t come from networking with people you already know as much as from connecting with the people they know. Join some groups and try to share your knowledge where people may be looking for help.

Thank You!