doccle: vision & organization

Vision & Organization

Docc le

About Doccle

What is Doccle?

From one central letterbox …

… to a centralized digital administration tool.

MAKING YOUR LIFE EASIER.

MANAGE YOUR PERSONAL DOCUMENTS SAFELY & SECURELY ONLINE.

HOW:

BY SIMPLIFYING THE DIGITAL ADMINISTRATION PROCESS.

Our mission

What’s the problem?

Administration viadigital platforms

designed by companies

85% says “no”

Using social media

80% says “yes”

The problem is not technology.

The problem isaccessibility.

Everything comes together on Doccle

Everything comes together on Doccle

Vision & Organization

• Classic organization model:▫ Support + Communication + Marketing▫ Seperate departments▫ Where is the end user in this story?

Support

MarketingCommunication

Doccle model:

The Customer Interaction Agency is the

centre of knowledge where all

information is being gathered and

transformed into action bullets that

have one goal: to let Doccle grow in

conformity with the expectations of the

Doccle community.

Each member influences Doccle in

his own particular way. End users

are full members of our

organization and we want to

support them as such. We use the

term “Human Community Resources”.

Customer

Interaction

Agency

Doccle Community(end users)

Customer Interaction

Agents

General Manager

IT(CTO,

Interaction Architect,…)

Communication Agents

Vision & organization

Vision & organization

• Human Community Resources

Attract employee

s

Train/Educate

Cooperate Evaluate Motivate …

Attractend

usersInform Co-

create

Gather feedbac

k

Stimulate usage …

Network organization

Network organization

• Doccle structure

• Decentralized• Cooperative• Open & transparent

Focus on User Experience

Zoom in on specific themes Research expectations, UX

Ex. Upload functionality“How many and which documents would you upload on Doccle?”

Co-creation

User feedback

“What do you expect from the Doccle app?”

Co-creation

“How do you want it to work?”

Improvement/New feature“Thank you for

cooperating. Please give us feedback.”

Put into practice

Contact methods

+ community@doccle.be

100% digital

Social media

User experiments

Interactive word cloud

Co-creation

• Co-creation• Lean marketing

Co-creation

• Feedback• Launching

- Cooperate for simplicity -