do medical doctors think with their...
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Do medical doctors thinkwith their hearts?
Buenos Aires, September 2017
Ivan Oliveira
IIeX ● Buenos Aires ● September 2017
Vital Signs (KPIs)
IIeX ● Buenos Aires ● September 2017
Salvationfor dessert
IIeX ● Buenos Aires ● September 2017
“I don’t need Market Research. I need salvation.”
IIeX ● Buenos Aires ● September 2017
ValuePropositionCanvas
copyright : Strategyzer AG
IIeX ● Buenos Aires ● September 2017
Fit
The Value Proposition Canvas has two sides. With the
Customer Profile you clarify your customer understanding.
With the Value Map you describe how you intend to create
value for that customer. You achieve Fit between the two
when one meets the other.
Value MapCreate Value
Customer ProfileObserve Customers
The set of value proposition benefits that you design to attract customers.
The set of customer characteristics that you assume, observe, and verify in the market.
copyright : Strategyzer AG
Gains describe the outcomescustomers want to achieve orthe concrete benefits they areseeking.
Pains describe bad outcomes,risks, and obstacles related tocustomer jobs.
Customer Jobs describewhat customers are tryingto get done in their work andin their lives, as expressed intheir own words.
Gain Creators describe howyour products and servicescreate customer gains.
A list of all theProducts and Servicesa value proposition isbuilt around.
Fit
You achieve Fit when your value map meets your
customer profile—when your products and services produce pain relievers and gain creators that matchone or more of the jobs, pains, and gains that are
important to your customer.
IIeX ● Buenos Aires ● September 2017
Pain Relievers describe howyour products and servicesalleviate customer pains.
copyright : Strategyzer AG
IIeX ● Buenos Aires ● September 2017
LessonsLearned
copyright : Strategyzer AG
IIeX ● Buenos Aires ● September 2017
Satisfactiondrivers maynot beexpressedby numbers.
IIeX ● Buenos Aires ● September 2017
Buildingemotionalconnections may cause
paradigmshifts.
IIeX ● Buenos Aires ● September 2017
Passion and effort make every
second count.
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