dna membership overview - buenos aires

theDNA.org

The Domain Name AssociationMembership Overview

theDNA.org

About the DNA

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

FIRST‐EVERThe

industry trade associationto represent the interests of the

domain name industry

Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org

1342New gTLDs

coming online

252,000,000 Total domain name registrations $4.2 Trillion

Amount of e-commerce that the Industry supports

22Existing gTLDs

295Existing ccTLDs

1000sRegistrars globally

Copyright © 2013 Domain Name Association. All rights reserved.

ONE INDUSTRY VOICE

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Domain Name Industry

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

About the DNA

The Domain Name Association (DNA) is a new non‐profit global business association that represents the interests of the entire domain name industry. 

We have no formal affiliation with ICANN.

Our members are groups, businesses and individuals involved in the provision, support and sale of domain names. This includes such organizations as domain name registries, registrars, resellers and registry service providers.

theDNA.org

Our Mission

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Our Mission

Promote the interests of the domain name industry by advocating the use, adoption and expansion of domain names as the primary tool for users to navigate the Internet.

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Key Messages

The DNA aims to play a key role in helping consumers, business, public‐benefit organizations and others understand the benefits and take advantage of the upcoming expansion of the Internet name space. 

The DNA is the first‐ever industry trade group to represent the interests of the entire domain name industry and will promote, advance and support the common interests of the industry with regards to the provisioning, expanded adoption and use of domain names.

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Key Messages

By exercising effective leadership, the DNA will advocate for and represent the interests of the industry before policymakers and the public, and will inform groups, individuals and the public at large on key issues affecting its members.

The intent of the DNA is to collaborate, exchange ideas, educate and raise awareness of domain name‐related issues. 

The DNA will promote and advance practices leading to a more trusted online environment.

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

DNA Members

theDNA.org

Membership Structure

theDNA.org

Membership levels and dues are designed to match how your company wants to support the mission of the DNA and also determine your benefits and access to information.

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Leadership Structure

Board of Directors

19 Seats

Strategic Members

5 Seats

Supporting Members

2 Seats

Executive DirectorStaff

Executive Members

12 Seats

As elected by the members of the respective Member Class

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Membership levels and dues are based on how strongly your company seeks to support the mission of the DNA as well as what level of benefits you seek access to.

Executive Member$50,000/year

Strategic Member$20,000/year

Supporting Member $5,000/year

Affiliate Member$1,000/year

Membership Structure

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Leadership

Leadership is currently through an interim Board of Directors, comprised of the following industry leaders:Adrian Kinderis (Chair) CEO, ARI Registry Services

Jeff EckhausSenior VP of Corporate Development, Demand Media

Statton Hammock VP, Business & Legal Affairs, Registry Operations, United TLD

Job Lawrence Principal, gTech Ideas & Opportunities, Google

Erik LudwickCo‐Founder, What Box?

Richard MerdingerVice President, Domains, Go Daddy

Jon NevettCo‐Founder and Executive Vice President, Donuts

Elizabeth SweezeyVice President, Policy and External Relations, FairWinds Partners

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Leadership: Executive Director Kurt Pritz

• Former ICANN executive

• Well-respected

• Known as architect of the new gTLD program

• Brings strong relationships across the industry both in the ccTLD and gTLD namespaces

• Now charged with driving the Domain Name Association’s mission and initiatives

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Value of Membership

Benefit Executive Member

StrategicMember

Supporting Member

Board Seats Guaranteed seat

Can run for five available seats

Can run for two available seats

Serve as an Officer Yes Yes No

Featured in promotional materials Yes Yes Sometimes

Discounts at industry events Yes Yes Yes

Part of DNA “Speakers Bureau” Yes Yes No

Exclusive access to market research & analysis Yes Yes Yes

Leverage DNA promotional & awareness drives Yes Yes Yes

Customize DNA collateral and materials for your campaigns Yes Yes Yes

Receive regular policy briefings and updates Yes Yes Yes

Run your own custom-branded version of whatdomain.org Yes Yes Yes

Collaborate with domain industry leaders & peers at DNA events

Yes Yes YesPC1

Slide 21

PC1 newPeggy Connolly, 11/20/2013

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Member Benefits• Receive regular policy briefings and updates

• Exclusive access to market research and analysis

• Collaborate with industry leaders at events and online

• Leverage DNA promotional and awareness drives

• Eligibility to sit on the Board and serve as Officer

• Use DNA collateral and materials in your campaigns

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

• Promotional efforts in your regions

• “CTO on call”

• Your TLD featured in promotional materials

• Discounts at industry events

• Speakers Bureau Membership

• Custom‐branded version of whatdomain.org

• Technical collaboration: name collisions, IDN, acceptance

• Policy and industry advisories 

Services

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

• For new participants:• Learn from experienced industry participants

• For regional gTLDs and ccTLDs:• Access marketing channels in different regions• Understand market developments as they happen

• For brands owners:• Develop new safeguards for users• Raise awareness and reputation

• Address technical issues:• Universal acceptance of domain names• IDN utility, e-mail• Name collisions

Collaboration

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Our Websites

Our Organizational Websitewww.thedna.org

Our Educational Websitewww.whatdomain.org

theDNA.orgCopyright © 2013 Domain Name Association. All rights reserved.

Questions

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http://www.thedna.org/Membership

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