divesh mehta
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Divesh Bharat Mehta
Ideation, Account Planning & Strategy
My Advertising Mantra!
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About Me
Born and raised in Mumbai, I studied engineering for threeyears in Pune. In the fourth year I found that I was
better off writing and ideating than drawing circuitdiagrams.
I have transformed myself from a copywriter to an AccountPlanner, Ideator and Creative Strategist over the years.
I love writing poems and playing saxophone.
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Client - Sobha Developers
Project Sobha Carnation
Offering Duplex and Penthouse
Problem The benefits of the product were not known to the targetgroup. Hence the superiority of the product was to be
displayed in an interesting way.
Roles Played Ideation, Strategy and Copy
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*Not
UsedDueToBudgetConstraints
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I used to argue with HR when she pointed at the experiencefield in my resume
until I chose an 80 year old physician for treatment
I started my career in advertising as a Jr. Copywriter in Raviraj. In the spanof 10 months I changed 4 employers (Sansee Designs, PashankarPublications, Pixel) in the search of right place. My search ended at JuiceAdcom. Here I am working as an Account Planner and Creative Associatesince last 1 year and 8 months.
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Client ICICI Bank (BTL)
Project 5th Customer First Awards
Requirement Digital Mailers
Problem Not all executives win awards and hence awards were to beshown secondary to the service they have delivered.
Roles Played Ideation, Strategy and Copy
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Teasers
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Client Vilas Javdekar Eco Homes
Project Corporate Branding + Product Campaign
Offering Environment friendly homes
Brief Inspire people to choose environment friendly homes andpropagate companys philosophy.
Roles Played Photography Ideation, Strategy and Copy
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I have worked for
Real Estate - Sobha Developers, Vilas Javdekar Eco Homes,Namrata Developers, Goel Ganga Developers
B2B - Xylem, ITT, Qua Water Technologies, MPTV, Boston,Emaar, Bybre, Seco
Hospital - Aster Aadhar (Kolhapur) Hospitality Sarovar Hotels, Kyros Spa
Retail - CottonKing, Vardhaman, Brandmart, Waman HariPethe, Goldmart
Education - Shantiniketan, Shishya
A good juggler is one who can keep an eye on every ball andyet manages to keep all of them in air
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Client Bybre
Project Name Transformation ( Single Ad)
Problem The brand name was changed for administration purposeonly . As the new name was only for the Indian market, it was
necessary to tackle the notion of manufacturer providingsecond grade product.
Roles Played Ideation, Strategy and Copy
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Client Qua Water Technologies
Product Filtration Membrane
Brief Qua has developed competitive product which is manufacturedin India. The membrane technology is altogether new and
stands strong amidst its competitors.
Roles Played Ideation and Strategy
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Client - Sobha Developers
Project Sobha Ivory
Offering 3 BHK Super Luxurious Apartments
Brief As it was the first major launch for Sobha Developers in Pune, allUSPs were to be highlighted through the campaign.
Roles Played Photography Ideation and Strategy
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Teasers
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Launch
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Client Vilas Javdekar Eco Homes
Project Sharayu
Offering 2, 2.5 and 3 BHK
Brief Special offer which reduces the overall cost to the buyer.
Roles Played Photography Ideation and Strategy
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I have also worked on Marcom Plan for
ITT Corporation India
Xylem Water Solutions India
Aster Aadhar Hospital, Kolhapur
Vilas Javdekar Eco Homes, Pune & Kolhapur
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Guidance and Suggestions are always welcome !
Email - todiveshmehta@gmail.com
Handphone - +91 99228 92794
mailto:todiveshmehta@gmail.commailto:todiveshmehta@gmail.com
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