diversity prototype #3

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Presentation on third prototype of the multi-purpose bottle, 18 Sept 2009

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Diversity: the multi-purpose bottle

Contents

Refined and improved product based on feedback

Focus group results Market research Business Plan

Refined and improved product based on feedback

Refined and improved product

Feedback : Difficulty in drinking as it requires tilting of bottle

Solution : Implementation of a straw system

Refined and improved product

Refined and improved product

Feedback : Items sliding around in stationery compartment - creates noise and poses

possible damage to stationery

Solution : Fabric material minimizes the noise produced and possible damage to stationery

Piping creates sturdy structure

Refined and improved product

Feedback : More uses for the compartments

Solution : New concept of customized compartments which suit the different

needs of users

Refined and improved product

Feedback : What’s the need of our product?

Objective : 1) It’s a grab-and-go item=>Convenience

2) It’s practical and functional

Refined and improved product

New Addition:

The LEGO customization replacing the groove sliding system

Refined and improved product

Implementation of straw system Multiple uses for our compartments Fabric stationery compartment with

piping structure Lego customization

Market research

Focus Group

Market researchTong Huat Trading Co. (Pte) Ltd

Tong Huat Trading Co. (Pte) Ltd

Tong Huat Trading Co. (Pte) Ltd

Cost of 1 plastic mould: $10, 000 Minimum quantity for 1st order: 5,

000 Malaysian factory Time for order to arrive: 2weeks

Sales and Marketing

Q&A

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