district assembly 2011 - james martin plenary session

The art of communicationThe changing face of Rotary

Why does Rotary not get

good Press coverage?

Public Relations?

Where does PR sit in your Club?

Is this your Club PR Officer...?

getting the right message

to the right people in the

right way...

what is effective PR?

How good PR will pay off

“In the promotion of understanding, it is important to reach large numbers, non-

Rotarians as well as Rotarians, and you cannot reach large

numbers privately.”

Paul Harris, founder of Rotary

RI strategic planEnhance public image and awareness

•Unify image and brand awareness •Publicize action-oriented service •Promote core values •Emphasize vocational service •Encourage clubs to promote

Generate enquiries

Increase donations

Encourage participation

Enhance reputation

Why change the message?

Membership predictions

“your less fun granddad...”

...what w

e actually do

Do we get into bed with others?

Just imagine...

ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDSMoney raised will help their local community

ROTARY SIGNS BECKHAM AS FIRST AMBASSADORFootballer will help highlight Rotary’s humanitarian work

“I think it is a club/group of professional men, who do good work,

mainly for their local communication.”Female Facebooker (40)

Secretaries, Remember when...

“Humanity in Motion”

Used to empty your printer cartridges?

A whole new feel...with no empty ink

cartridges!

Rotary...an evolving brand and we’re

not alone

So, is the wheel safe?

Feel proud of Rotary now?

...just one more thing

Boots or slippers then?

Thank you

James MartinDistrict 1010 MPRC Chairman

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