distribution & logistic management
Post on 13-Jan-2015
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Distribution & Logistic Management
Submitted By:-Abhay Singh
Submitted to:-Prof. Raghvendra Iyer
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Company Overview
Coca-cola entered India in 1989
50 bottling plant, company owned -25 and franchisee owned-25
Coca-Cola currently offers nearly 400 brands in over 200countries and serves 1.5 billion servings each day
Interbrand’s Global Brand Scorecard for 2008 ranked Coca-Cola the NO.1 Brand in the World and estimated its brand value at $70.45 billion
Market capital =158.19bn US $
REVENUES = 43.00BN US $
EMPLOYEES = 125000
International company which offered convenient snacks, foods and beverages
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Sales Structure of Coca-cola
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Distribution channelHindustan Pvt
Ltd
Coca-cola DistributorsVarun Beverages Retailers
Jaipuria Group
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Criteria for Selection of Channel Member
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Function Performed By Distributors
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Financial Terms
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Logistics
Performance Evaluation Of Distributors• Sales quota attainment • Inventory management • Average order size placed• Market coverage(calls made by distributor everyday)• Infrastructure• Volume generated• Third party audit • Complaints handling
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Problem faced By Distributors
• From company : discounts/incentives given at the end of the month
• From retailer : bad debts/run away
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Expenses by Distributors
Rent Salesforce Transportation Others (police etc.)
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