dissmark ii social software
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„Social Software – Web 2.0“
Dissemination & NetworkingDavid Röthler
Definition Web 2.0
Synonym: Social Software Social Software
Network and collaborate through computer-mediated communication and to form online communities.
Additional value through participation of target groups
Web 0.5
Before WWW: 1988- ca. 1994 E-Mail & exchange of data
Web 1.0
Web 1.0: Web 1994-1996 Static HTML, one way
communication
Web 1.5
Dotcom-era: 1996 – 2001 Websites dynamic Hits & traffic Interactive web-sites: shops,
communities, forums technologies expensive & complicated Personal publishing possibilities limited
Web 2.0
Open Source Open standards allow exchange of
information and interaction between different systems
Combination of services leads to new aspects of usage
Web 2.0: Freedom
Publication of personal information very easy and effective
User generated content
Web 2.0: Further Aspects
Browser-based Desktop functionality on-line Interactivity User-oriented design
Web 2.0 Examples
http://del.icio.us/ http://flickr.com/ http://www.youtube.com/ http://www.netvibes.com
Participation
Inclusion of individuals and organisations (stakeholders) into decision making and other processes
„Active European Citizenship“ Two-way web
Citizen Journalism
User generated content Social filtering (e.g. rating,
tagging) Everybody can publish Internet media get more and more
attention traditional media -> Internet
Civilmedia.eu
What is a Weblog?
Web & Log (protocol) Chronological ordered entries (text,
image, audio, video) Authors: bloggers All weblogs: Blogosphere
Popularity/Hype
March 2005: 7,8 million weblogs Summer 2005: 14,2 million weblogs October 2005: 19,5 million wweblogs May 2006: 38,7 million weblogs August 2006: 50 million weblogs 2007: approx. 100 million
Examples
http://l3lab.erwachsenenbildung.at/ http://politik.netzkompetenz.at http://blog.eu.info.at
Search Engines for Weblogs
http://www.technorati.com/ http://blogsearch.google.com/
Easy to use
Weblogs have the potential to activate people
No specific technical knowledge needed
Weblogs & Interactivity
Networking Comments Discussion through Blogospehre
Weblogs in Projects
Internal communication Co-operation, monitoring project
progress (password-protected) External communication
Dissemination, networking, activation of target groups
Potential of participation
Effectiveness
High ranking in search engines Fast reaction Simple form of publication of
structured content People can track new entries (RSS)
How to start?
Weblog on-line service: e.g. blogger.com, wordpress.com
Installation of weblog-software: e.g. WordPress, Serendipity
RSS
Rich Site Summary Really Simple Syndication Synonymous: newsfeed, RSS-Feed
How to find RSS?
Feedreader, Aggregators
http://reader.google.com http://www.bloglines.com http://www.netvibes.com
Podcasting
Podcast definition
Multimedia file distributed via the Internet RSS-Feed Playback on mobile devices and
personal computers Term appeared first time in an article in
the Guardian on February 12, 2004 & was meant as a portmanteau of "broadcasting" and "iPod"
How to listen to or receive a Podcast
Podcatching Software iTunes Netvibes
Podcasting; iPod touch
Why to produce Podcasts
Broadcast programmes, which are not broadcast in traditional media
Education Production of podcast lessons with foreign
language audio Learners produce podcasts themselves Podcasting has become a way for youth
media organisations And many other reasons…
Examples
http://podcasts.yahoo.com/ http://podster.de/ http://podomatic.com/
Social Bookmarks
http://del.icio.us/davidro Keep links to your favourite articles, blogs on
del.icio.us and access them from any computer on the web.
Share favourites with friends and colleagues. Discover new things. Everything on del.icio.us
is someone's favourite - they've already done the work of finding it. Explore and enjoy.
Wikis
Democratic form of co-operation Everybody may change every page „Wiki“ Hawaiian „fast“ Wikis work even if one might
assume the contrary. 1995 invented by Ward
Cunningham
Wiki-Examples
Wikipediahttp://www.wikipedia.org/
Travel-Wikihttp://www.wikitravel.org
Why use a Wiki?
Collaborate editing Texts Write project applications Write project reports Share information and invite target
groups to contribute Sustainable online platform
Video Services
Youtube.com Kyte.tv Mogulus.com
Start in Feb 2005 October 2006 acquisition by
Google, 1.3 milliard € Market share: 40-60% 65.000 daily video uploads 100 Mio. Videos watched daily
Success-Story
Geriatric1927, senior from England Peter Oakley
http://www.youtube.com/profile?user=geriatric1927
More than 2.6 Mio. watched some of his videos
Live Video
www.mogulus.com www.ustream.tv www.kyte.tv
Trends
Trends
Microblogging Geotagging QR-Tags
General Remarks
Empowerment through media production
Media competence -> civic competence
ePortfolio eLearning
Conclusion
Simple and effective publication Networking functions Think about mash-ups! Interactivity -> encourages
participation -> supports sustainability
Aspect of innovation for your project
Contact
PROJEKTkompetenz.euDavid Röthler
Tel +43-664 2139427 Skype: d.roethler
david@roethler.atPROJEKTkompetenz.eu
politik.netzkompetenz.atblog.eu.info.atdel.icio.us/davidro
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