disruptive innovation in the digital era

Disruptive Innovation in the Digital Era

Mediarun Festival Gdansk, Poland June 12th, 2013

Ivan Hernandez

Digital Strategy and Development Director

"The safest thing you can do is take risks. The riskiest thing you can do is play it safe." Seth Godin

the world has changed is changing

change is imminent and essential to survival

innovation

incremental ideas

better! bigger! faster! smaller!

thinner! ...

owning products accessing experiences

X

disruptive thinking

changing the way you think about competition and the

business you are in

what if?

disruptive innovation

taking your product / service / business in a different direction

winning not by doing it “better”, but winning by doing it differently

Source: Liquid Agency!

Source: Liquid Agency!

business model

Source: Business Model Generation!

WTF is

“digital”?

“Digital is not a medium. It is the era we are in.”

Greg Johnson, Global Creative Director, Hewlett Packard

disruptive technologies

Source: Brian Solis!

“Mobile, social, cloud, real-time, the biggest technological disruptors are just that ... disruptive. It is in how we embrace disruption that allows us to better understand, and in turn, react to it.” Brian Solis, Principal, Altimeter Group

opportunity to integrate these digital technologies to your products / services / business by creating new value

*check out video on YouTube as: Mobile Medic

*check out video on YouTube as: COKE HAPPINESS REFILL

*check out video on YouTube as: Tesco Homeplus Virtual Subway Store in South Korea

YOUR AD

HERE

*check out video on Vimeo as: Kiip - Everyday Victories

Source: 99U!

5

1. adopt the right mindset

2. invest a little, learn a lot

test ... learn ... test ... learn ... test ... learn ... test ... learn ... test ... learn ... test ... learn ...

test ... learn ... test ... learn ...

60% proven 30% proving 10% testing new models

3. develop a sense of urgency

Traditional Digital

4. get rid of “silo thinking”

it gives people a great excuse not to learn / get involved

separating staff

separating responsibilities

=

“There is no such thing as “digital natives.” It all comes down to people being open to learn.” Per Hakansson, Lifehacker

5. get everybody involved

“If you don’t like change, you are going to like irrelevance even less.”

General (Ret.) Eric Shinseki

Ivan Hernandez

Digital Strategy and Development @IvanHernandez_

ivanhernandezonline.wordpress.com

walk.pl thedigitalloop.co

slides available at: slideshare.net/ivanohernandez