disneyland in vietnam project - international business course

Disneyland in Vietnam project

Group members:

1358007 Dương Gia Bảo

1358013 Trần Kim Đăng

1358019 Lê Hữu Hà

Substances

• Location

• Pricing

• Style of park

• Food and beverage to serve

• Staff

•Marketing and promotion

• Audience expected

• Benefits

Next to Long Thành international airport

• Area: 21,000 ha

•Money investment: 18 billion dollars

• Location: 8km from HCM city center, near Vũng Tàu,

Bảo Lộc (Centre of Vietnam Southeast region)

• Inaugurated: before 2020

• 10.899,27 ha with 92.796 inhabitants

• AH17 and 1A national Highway

• Long Thành industrial

• (1,200,000 VNĐ (~60 USD)normal days and 1,500,000 VNĐ 75 USD)special days and holidays.

• People over 65 years old and children under 11 years old will be discount 10%

• Children under 3 years old will be free.

• All food, beverage, souvenirs, etc is selling not too high compared with Vietnam price

• Tourists must pay more 10 percent for taxation

•We would have three main of part

• Build an artificial river pass through the park and surround the castle

• Aquarium park

• Thrilling games (ferris wheel, roller coaster)

• Toontown

• Artificial ocean indoor

•Water games

• Build up a town with full of hotel and rested service

• Same structure with two main parts

• Toontown

• Vietnamese style

• Vietnamese price

•

Contract with TAN VIET SIN

New tastes for the foreign customer, now they have a lot of choiceAll fast foods famous in 2014 will appear in our Disneyland. There are some kind fast food was reach to top 10

Some kind deserts like

•We will open a lot restaurants in our theme park

• Vietnamese restaurants

• Europe restaurants

• Japan and Korea restaurants

Beverages

•Learn the way create ice cream like Italia and use material from Vietnam

WINE

• SOME FOREIGN WINES: FRENCH, AMERICAN, VIETNAMESE…

Sign contract with

And some kind of famous sweet drink in Vietnam

Some coffee shops

Experience restaurant/hotel, recreational zones, guide tours travel

Student (active, outdoor activities, camping)Foreign student or study abroad maybe work in the

higher position

Who love children, young, active

•1st month will discount a half for each ticket in Tuesday and Wednesday

•Who sign in our website will discount 10%(for group 10 persons or more) for food and beverages in the first week (just only restaurants of Disney Land)

•Discount 20% for hotel in first month

•We will introduce our theme park in television at G time

•HTV SCTV

• Easy reach to the customer

• Some kind of news paper like :

• PUT IT IN SOME KIND OF PAGE NEWS IN THE INTERNET

• VN EXPRESS

• 24H

• NGOI SAO.NET

• FACEBOOK

•Make some small book and put it in all hotel (tour handbook)

• In the small book will have a map, some pictures about our Disney, food and beverages, some service, to make the customer understand and attract the foreign customers

•Teenyboppers

•Preschool-aged children

•Middle-class family

•Those who want to feel like a kid

• Ticket

• Hotels

• Dining

• 4 annual Passport

• 169439$

• 170 365 days

• Paradise Pier

• The Disneyland Hotel

• The Grand Vietnamese

Good Neighbor Hotel

• Traditional Vietnamese food

• International food

A benefit of host city