discover how to create more compelling content

• Today more marketers are realizing the impact content marketing can have on their bottom line and lead generation.

• Although a common problem that marketers face is not being able to come up with enough relevant content.

• Many marketers have this problem because they don't have a system to rely on. So here's a system that you can use.

• A system that will allow you to create more compelling content by learning how to target your messaging to your customer buying stages.

• What are the key concerns for making a purchase?

• What are the customer goals and expectations?

• What is the urgency level of solving this particular problem?

• What validation is needed in order for the customer to make a purchase? (security indicators, testimonials, images, free trial)

• All of these questions will allow a marketer to measure and examine each stage of the buying process.

• A marketer must know that each buyer stage also has it's own unique behavior.

• So quite naturally, with each stage will come a different area of focus for your marketing message and your copywriting.

• In this situation the customer is in search mode.

• Mainly through Google and also You Tube.• Customers are looking for more understanding

about symptoms, solutions, best solutions, and how to access that best solution.

• This kind of marketing will include PPC, banners, media buys, display ads.

• This form of marketing will attract customers with similar motivations as an organic search campaign. This is because of the context in which your ad is displayed (key words).

• This kind of marketing relies heavily on emails, blog posts, videos, eBooks, webinars, and white papers.

• The customer will most likely run into this content through channels such as forums, submission sites, content sharing sites.

• This is where you are cultivating a relationship with your customer. More commonly known as lead nurturing.

• This is a situation where the customer doesn’t mind being marketed to but you must be customer minded with your approach.

• This platform wasn’t originally made for marketing. It was made for discussion and sharing information.

• Therefore your customers aren’t really expecting to get marketed to.

• Instead of trying to out scream your competition. Try to simply share information and start conversations.

• Customers who take action will need to be sent to a directory page or a blog post with a strong call to action.

To learn more about how you can begin to craft more compelling copy that drives conversions

then click here.

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