direct response marketing - switzerland

Direct Response Marketing

Dominating Business at the Push of a Button

3 Ways to Grow A Business

1. Get More Customers

2. Increase Profits/Reduce Costs

3. Increase Customer Frequency

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Sweet spot

User base management

Increase Customer Frequency

Highest Return On Investment

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Facts About Follow-Up

48% of sales people never follow up with a prospect25% of sales people make a second contact and stop12% of sales people make more than three contacts

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Facts About Follow-Up

2% of sales are made on the first contact3% of sales are made on the second contact5% of sales are made on the third contact10% of sales are made on the fourth contact80% of sales are made on the fifth to twelfth contact

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Why Businesses Lose Customers

• 1% Die• 3% Move away• 5% Form other relationships• 9% Leave for competitive reasons• 14% Due to product dissatisfaction• 68% Stop buying the product or service

because of an attitude or feeling of indifference

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What is Direct Response Marketing

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What is Direct Response Marketing

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What is Direct Response Marketing

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What is Direct Response Marketing

Social Media

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From large screen laptop and desktop computers…

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To portable devices like mobile phones and tablets

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Mobile Direct Response

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Impromptu Survey…

How many people can access the Internet RIGHT NOW with a device that’s within arm’s reach?

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Are we talking about a small elite group of techno-savvy people?

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7.3 Billion in 1974More than the world’s population.

There are 6.8 Billion mobile subscriptions. (The International Telecommunications Union – May 2013)

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Over 1 Billion smartphones.

(Wireless Smartphone strategies Q3 2012)

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How can this be?

It’s because some people own more than one mobile phone.

Russia 1.8, Brazil 1.2 more mobile subscriptions than

there are people(Source: Mobile Marketing Association)

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There are 5 times more cellphones in the world than PC’s (Impiger Mobile)

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Okay, so this is a global technological phenomenon of vast proportions.

But is it affecting people’s behavior & everyday lives?

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There are 6.8 billion people on the planet.

5.1 billion of them own a cell phone…

Yet only 4.2 billion own a toothbrush.(Source: American Academy of Cosmetic Dentistry & Mobile Marketing Association Asia)

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It takes 26 hours for the average person to report a lost wallet…

It takes 68 minutes for them to report a lost phone. (Source: Unisys)

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On average, Europeans spend 2.7 hours per day socializing on their mobile device.

That’s over twice the amount of time they spend eating…

and over 1/3 of the time they spend sleeping each day.www.pinkHAmedia.com

Alright, so now we see that technology is everywhere, it’s shaping our everyday life…

but how does it affect your business’ bottom line?

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9 of 10 mobile searches lead to action, over half lead to purchase. (Source: Google)

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70% of MOBILE searches lead to action within one hour…

70% of general online searches lead to action within one month.(Source: Ogilvy)

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Mobile coupons receive 10x higher redemption rates than print coupons.

(Source: Borrell Associates)

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That means smart business’are using smart phones

for the smart edge…

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Is Your Site Mobile?

Gartner predicts mobile will be the number one Internet access device as early as 2014.

If Not…

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How Customers Benefit • User friendly – Loads fast• Easy to see – Easy to read• Easy to take action• Easy to find your location • Special offers and coupons• Drives targeted traffic that wants to buy• Online retailers - a mobile site can

increase consumer engagement by 85%• Website visitors are 51% more likely to

do business with an online retailer with a mobile site.

Non Mobile Website Mobile Website

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Meet the QR Code• A 2D Barcode

• Created by a Japanese corporation (Denso-Wave) in 1994

• QR stands for “Quick Response”

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What does it do?

• QR Codes help make print interactive.

• View websites, videos, & more on your mobile phone.

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Why scan a QR Code?• To learn• To discover• To watch• To get

discounts• Curiosity

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QR Code directs to landing page

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Discounts

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Promote a Video

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Event Tickets• Provide the option: mobile

or print

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Is Direct Response Marketing For You?

Let’s Take A Closer Look…

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If your business can benefit from…

It’s customers knowing it’s closest locations

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If your business can benefit from…

Being able to contact customers at the touch of a button

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If your business can benefit from…

Sending coupons to their customers at will

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If your business can benefit from…

Massive engagement through loyalty programs

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If your business can benefit from…

An ever-growing mailing list of contacts

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If your business can benefit from…

One-touch reservation and push and play purchase options

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If your business can benefit from…

Non-stop viral marketing

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Direct Response Marketing may be for you…

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Find outwhat a Direct Response Campaign would look

like for you…

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call pink HA media on:

+ 33 606 55 55 26 or

+41 767 09 10 00

for businesses around Geneva,

Lausanne, Fribourg…

or email jeff@pinkhamedia.com