digital transformation or transformation? · digital matters only to b2c companies. it matters less...

DigitalTransformation orBusinessTransformation?Presented by: Gabriel Ponzanelli@gabeponzanelliMay 2017

Contact: Andrew Busuttil anbu@sitecore.netSuperannuation Sales Specialist

DigitiseChannels

DigitiseProcess

DigitiseBusiness Models

Reve

nue

Margin

Marketing

Ope

ratio

ns

DigitiseChannels

Strategic Systems

Investment in growth

DigitiseProcess

Utility Systems

Drive costs down

People Process Technology

Strategy

88%of companies report undergoing a digital transformation

25%have a clear understanding of underperforming digital touchpoints

88%of companies report undergoing a digital transformation

First Job

SecondJob

Marriage

New Job

Baby

Retirement

RetirementPlanning

Mortgage Rates

Share market

Legislation Changes Environment

NaturalDisasters

Value

Growth(New members)

Experience(Reduce churn)

Efficiency(Lower costs)

Innovation(New offerings)

Digital matters only to B2C companies. It matters less for B2B or member organisations.

Digital transformation is predominantly about customer experience.

My customer demographic is more established. Only Generation X and Millennials care about digital experience.

Digital transformation is their responsibility…(IT, Marketing).

Digital transformation approach is different for every industry and every organisation.

Digital changes how organizations use information and communications to create value.

Digital is about transforming the business both externally and internally.

Baby boomers and older consumers are among the most avid digital users. They regularly use financial and health services online and on their phones, and they shop extensively online.

Any business transformation initiative requires leadership endorsement and everyone working towards the same goal.

Digital leaders exhibit a common DNA.

Myth Reality

© 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. SBOS 30

How to get started … and Do!

The ones who are thinking about it

© 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. SBOS 30

How to get started … and Do!

The ones who are doing it

The challenge is not digitising superannuation.

The challenge is doing superannuation in a digital age.

FOR DISCUSSION PURPOSES ONLY. SitecoreConfidential and Proprietary. © 2016 Sitecore

Corporation A/S. All rights reserved. Sitecore®

and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All

other brand and product names are the property of their respective owners.

sitecore.net

Contact: Andrew Busuttil anbu@sitecore.netSuperannuation Sales Specialist