digital tools for journalism and advertising - 2014
Post on 08-May-2015
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Tools for today’s and tomorrow’s journalists and ad professionals
Steve Outing Media futurist, Digital-news innovator | steveouting@gmail.com
http://mediadisruptus.com
Familiar content-creation software still relevant, but…
Expensive
Time-consuming to learn
Difficult to learn
In the past, mostly used by newsroom experts (Art, Photo, Video departments)
Powerful tools!
Allow easy publishing to web, mobile
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
In your media/news/advertising
career, you will continually be learning
and using new tools that do not exist yet
The facts of life: Media work in 2014 and beyond
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
As advertising incorporates more Content Marketing, advertising creatives will
use many of the same tools as journalists
The facts of life: Media work in 2014 and beyond
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Spring 2013: Innovative Digital Storytelling for News
“Since graduating, I've found that everything we learned during the independent study has had really great traction from online editors. !“At Outside, I try to work in things like ThingLink and Google Fusion Tables into our daily news posts. A couple weeks ago I made an interactive online map of Bigfoot sightings with Fusion Tables.”
- Stephen Kasica
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Spring 2013: Innovative Digital Storytelling for News
When a new tool or app appears, its journalistic
and/or advertising applications might not be immediately apparent…
E.g., Vine app: 6-second looping video. … How about coverage of a fashion show? … Or a fashion ad made up of Vine
looping video clips?
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
New tools debut regularly: Hi (http://hi.co/)
New & powerful: Social data analysis for news
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
New Twitter Tool Finds Hot Topics Before They Trend
Social-media data analysis used to create better ads
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Trend: Software tools going from desktop to cloud
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Interactive images (editorial example)
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Interactive images (advertising example)
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Tools to create interactive images
Embed e-commerce/ direct-purchase links in photos.
“Convert your content into commerce.”
Interactive video: Embed many formsof content on top of parts of video
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Interactive video tool: Editorial or advertising uses
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Editorial example Advertising example
ALSO SEE: vidzor.com >
NY Times’ ‘Snowfall’ was massive undertaking
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Now, simple tool to create something similar
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Curation tools and services
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Automatically collects and combines your social media posts into an embeddable content block EXAMPLE…
Storify: Free, widely used curation toolEmbed what you create on website ... Easily combine original and curated content
Multimedia, timelines, infographics, data visualization
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Meograph: ‘4-dimensional’ storytelling tool
Combines maps, timeline, links, photos, video, audio into embeddable multimedia presentation; new form of interactive story that can be watched (TV-like) or explored at user’s speed
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Prezi: Not just for presentations ... Why not news? Or advertising?
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Let’s not forget about hardware…
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
still
LA Times photojournalist uses GoPro for time-lapse at Oscars Red Carpet
Drone with GoPro: Useful for news and advertising
Narrative lifeblogging clip camera: Takes photo every 30
seconds
What’s coming (not just Google Glass)
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
META augmented reality glasses: Available summer 2014 ($3,000) (a la ‘Minority Report’ movie)
This presentation is on the web
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
http://www.slideshare.net/steveouting1/
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