digital startup (seminar jbc 2013)
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DIGITAL STARTUP
Gentra Aditya Putra
INTRODUCTION
Gentra Aditya Putra
Co-Founder of Vocalita
Digital Music World
Gentra Aditya Aldira Putragentra@vocalita.com aldiraputra@vocalita.com
Eko Cahyo Pekocahyo@vocalita.com
Team
AN IDEA STARTEDFROM USUAL FACEBOOK CHAT
First AppearanceBANDUNG TECHNO PARK
May 30th 2012
Finalis Rock Star Developer 2013
Pusat Kreatif ParekrafInkubasi
Juara 2 (Merit) INAICTA 2013Digital Interactive Media (Perguruan Tinggi)
Social Music Discovery
Discovering new music... The social way!
Status Update
Music Identification
Comment & Like
Mention
Hashtag
Facebook & Twitter sharing
Coming soon on the webstore.vocalita.com
WHAT IS STARTUP?
A startup is a human institution designed to create a new product or service under
conditions of extreme uncertainty
Eric Ries
Startup is a company, a partnership or temporary organization designed to search for
a repeatable and scalable business model.
Wikipedia
TECH/DIGITAL STARTUP (PAST)
THE PEOPLE
Mark Zuckerberg$19 billion
Larry Page$24.9 billion
Jeff Bezos$27.2 billion
Larry Ellison$41 billion
Bill Gates$72 billion
You??
What about
Indonesia?
Funded est. around $100 millions by GDP Ventures
Andrew DarwisFounder & CTO Kaskus
LIFE IS NOT A FAIRY TALE
It’s not like in the movie
90% ofTech StartupsFAIL
WHY?
Too product-centric
Unfitted Problem-Solution
Unfitted Product-Market
Bad Scaling
Etc.
LEAN STARTUP
Build Fast. Fail Fast. Learn Fast.
THE PRINCIPLES
1. Entrepreneurs Are Everywhere
2. Entrepreneurship Is Management
3. Validated Learning
4. Innovation Accounting
5. Build – Measure – Learn
“Successful startup is not necessarily starting with a better initial plan (Plan A), but finding a plan that works before running out of resources.”
- Paul Graham (Founder Y Combinator)
Started as a Location-based social network called ‘Burbn’
‘Burbn’ didn’t work out well
Kevin Systrom (CEO) saw that photo-sharing is the most used feature
Pivot: Cut all features except Photo-sharing
Instagram was born
SPLIT TESTING
VALIDATION BOARD
Make faster decisions
Improve team accountability
Build better products
“The Validation Board is a great tool to help entrepreneurs stay focused on taking action while implementing the Lean Startup process.”
Eric Ries, Author of The Lean Startup
HOW TO TEST?
1. Exploration -> reproduce problem
2. Pitch -> collect currency
3. Concierge -> deliver customer expectation
Find a
Business Modelthat works!
RememberTHE MAIN PURPOSE
Apple iPod / iTunes Business Model
FUNDING?
LEARN MORE
Thank You
fb.com/vocalita
twitter.com/VocalitaID
support@vocalita.com
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