digital retail experiences
Post on 17-Aug-2015
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Index to glossary...
What’s not coveredWe are not learning “How to code”No a deep dive into a specific technology, business or user needNot going too deep thinking retail
What’s probably coveredUnderstand facets of digital technology Empowering different businesses in delivering better experiences and/or solving problems
Think about some cool ideas around digital technology and its specific relevance
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Third Wave of Digital
Digital Living Service
Living Services arethe result of twopowerful forces:the digitizationof everything and‘liquid’ consumerexpectations
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Sensors
Technologies Enabling Rise of the Living Services
Jawbone UP, Nike Fuelband, Fitbit Flex, Basis, Pebble, MotoACTV, Garmin, Leikr, TomTom
Latest estimates fromGartner suggest that there will be 30 billionconnected devices by 2020 (up from 2.5billion in 2009).
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Technologies Enabling Rise of the Living Services
Faster networks
Intelligent and aware with real-time analytics
Anytime, anywhere access with Cloud
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Entrepreneurship is in their DNA. Result oriented. Surrounded by DIY education and crowdsourcing. Feel pressured to gain professional experience at a very early age
Multi-tasking across as many as 5 screens.
Shorter attention span. 8 sec is the avg. Ultimate consumer of snack media, bite size communication. Liking for Vine. Can process more information faster
Suffer from FOMO – fear of missing out. So being culturally connected is critical
Don’t track me. More concerned about privacy issues, data security. Drawn to ephemeral Snapchat, Secret and Whisper
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Are self-directed in research. Use multiple channels of interactions.
Customer Decision Journey has changed – Its is no longer linear
Consumers are experiencing many more product choices and channels of communication
Methods of researching and buying less linear and a bit more complicated
Digital Living Service
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Connected Cars and Homes
Insurance in the box Driverless, shared cars Pay as you drive
Digital Living Service
SmartThings
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• The Omni-channel Dilemma
• Lack of customer intelligence
• Customers are more aware and are better
informed
• Evolving Customer Profiles
• Lower footfalls
• Customer Loyalty
• Channel Conflict
Current Challenges
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