digital procurement 2013 keynote

Staying  Ahead  of  Trends  in    Digital  Marke6ng:    What’s  Next?  

Just when you think you’ve got it all figured out …!

But it’s not about the future …!

We already live in a digital world … !it’s about NOW!

It’s about the consumer!

TODAY’s consumer is connected!

TODAY’s consumer is empowered!

TODAY’s consumer is distracted!

The new normal!

This is the new normal!

   It’s  about  moving  from:    What  do  we  want  to  make  the  consumer  feel      &  think  about  our  brand?  

     To:      How  can  our  brand  meet  consumers’            expecta;ons,  needs  and  desires?  

The new consumer decision journey is experiential!

Credit:  McKinsey  &  Co.  

Great design matters …!The  UX  of  everything    

Great content matters …!

Visibility   Sharing   Leads  

Content marketing is on everyone’s plan!

But a lot will be …!

Credit:  Doug  Kessler,  Velocity  Partners  

Content  marke6ng  

The visual web is fueling social discovery!

“Real time” marketing creates relevancy!

Consumers expect mobile UTILITY -- real value to consumers, engagement for marketers!

Media’s complexity is on the rise …!

Integration opportunities are everywhere!

Best-in-class means investing in analytics and data capabilities!

Every  year  the  world’s    data  increases  by…  

For those keeping score …!

UX of everything!

Content marketing!

Mobile, mutli-screen engagement!

Visual, social discovery!

Evolving media opportunities!

Data, analytics!

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So what does the future hold …!

An entire collaborative economy emerging!

Everything can be connected …!

Even where you may not need or want it …!

“The internet of things” is beginning to spawn practical products for consumers!

Most notably, the growing popularity of “the quantified self”!

Wearable computing is just coming to market, but still just a bright shiny object!

Facial recognition enables targeting of messages and experiences!

Gesture recognition brings the digital and physical worlds together!

Organizations must be prepared for change …!

Credit:  ScoH  Brinker  /  chiefmartec  blog  

Technology changes faster than organizations!

It’s about NOW!Requires new roles – eg: marketing technologist !

Requires Agile marketing processes!

Requires a data driven, curiosity driven culture!

Keep your eyes on the trends, but your feet on the ground!

Jason@agilitico.com

@jasonheller

Thanks  for    listening!