digital mindset for social hr

How to Thrive & Succeed in a New Uncertain World

Who Am I ? • An IBMer

• HR Consultant • Recruitment Branding Lead

at IBM • Digital Ambassador • Earned Recognition as

Most Valuable Ambassador for Social Media Adoption across IBM

• Recognized as Top 100 HR Influencers to follow on Twitter

• Recognized as listed as India's Top 15 Women " Social Media Power Influencers"

• A Life-Long Learner

When Economy is under bad shape

• Euro Zone Crisis

• US Trillion $ Debt

• Companies will be forced

• To Do more with less

• Budget Cuts Everywhere

http://en.wikipedia.org/wiki/European_sovereign_debt_crisis

http://articles.timesofindia.indiatimes.com/2011-11-15/software-services/30401052_1_infosys-rupee-estimates-budget-cuts

Growth will come from

• Brazil

• Russia

• India

• China

http://www.nytimes.com/2011/08/11/opinion/where-will-economic-growth-come-from.html

http://www.ey.com/GL/en/Issues/Business-environment/Six-global-trends-shaping-the-business-world---Emerging-markets-increase-their-global-power

Source : Linkedin

Source : Linkedin

Source : Linkedin

Source : Linkedin

Source : Linkedin

Source : Linkedin

Source : Linkedin

The World of Work has become Flatter and Hyper Interconnected

http://www.thomaslfriedman.com/bookshelf/hot-flat-and-crowded

And Digital Eminence is the New Currency

http://www.socialnomics.net/2012/01/10/digital-integrity-vs-digital-reputation/

Digital Eminence = Sum of how You Think, Act and Behave Online

• Reputation

• Expertise

• Knowledge Sharing

• Identity

• Branding

• Influence

• Authority

• Value

http://www.personalbrandingbook.com/

Business Influence is Measured by

• Deep Expertise that you share through Social Ecosystem

• Without diluting age old Principles

• People don’t do business with companies

• People do business with good People

http://www-01.ibm.com/software/collaboration/social/business/software.html

Experts and CEOs are Embracing Open Networking Platforms

• Ginni Rometty Says Hello to IBM (Without E-Mail)

http://www.wired.com/wiredenterprise/2012/01/ginni-rometty-says-hello/

Building Advocacy for your Brand

• Is the Key to unlock New

( Market) Opportunities

http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php

1. Dell Computers announced last night that it has surpassed $3 million in sales via links from one of its Twitter accounts 2. Social media saved Cisco $100,000

http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/

What is a Social Network ?

A social network is a network of people

But it is not about the people themselves (which solutions like expertise location focus on) but it’s about relationships

The value is in the relationship or tie “between” people – and the reciprocal activity of giving and receiving

The value is in the weak ties

*Source: Digital IBMer educational content

Enterprise social software is about:

• Driving innovation across the company faster

• Enabling employees to be more productive, more knowledgeable, faster

• Harnessing the knowledge of the wise, no matter where they are in the hierarchy

• Being more responsive to customers, with knowledge from subject matter experts you may or may not know

*Source: Digital IBMer educational content

Impact of Social Collaboration at IBM

IBM social software benefits acknowledged by

% of survey respondents

87%

84%

84%

77%

74%

42%

60%

65%

65%

0% 20% 40% 60% 80% 100%

Increased skills

Accessed experts quicker

Shared know ledge w ith others

Reused assets

Increased productivity

Improved personal reputation

Increased sense of belonging

Increased sales

Improved customer satisfaction

*Source: IBM Community of Practice Business Impact Survey completed by approximately 2,300 respondents.

The Benefits of Networking are significant to the Individual as well as the Organization

• For Individuals, It’s about: • Being and staying “in the

loop” • Being “top of mind” for

special projects, interesting work

• Increased visibility, efficiency & productivity

• Improved opportunities to contribute

• Being efficient by tapping into other’s expertise as mentors or consultants

• Innovation through brainstorming and collaboration

• For Organizations, It’s about: • Improving the productivity of

knowledge workers – since their work is highly collaborative and social

• Getting everyone involved in innovation through collaboration

• Making everyone’s talent accessible to the organization

• Improving efficiency by leveraging the expertise of everyone

• Improved social capital

*Source: Digital IBMer educational content

Businesses has always been Social

• Social is the New Business

• Consumers now wield

unprecedented power over

how brands are perceived

• Influencers are indulging in

Online conversations about your brand/product/service

• Tap & engage with the influencers

http://www.ibm.com/smarterplanet/us/en/socialbusiness/overview/index.html

Business Conversations have shifted to Social Platforms

http://mashable.com/2010/02/23/fortune-100-social-media/

A healthy social ecosystem needs participation at all levels

The “ladder” of Social Software usage

*Source: Digital IBMer educational content

In the long term, the risks of “Doing Nothing” is the bigger risk • Social Business is the need of the hour • Social Business is here to stay • Get Social ! • Use Social Media for • Building advocacy for IBM India Brand • Learning, • Professional Development, • Keeping skills relevant, • Business networking, • Sharing expertise & Be an Influencer • Staying up to date on latest Industry trends

Join your colleagues on Twitter – #WhySocial

Join your colleagues on Twitter – #WhyILoveIBM

Join your colleagues on Twitter – #WhyILoveIBM

Gracias !

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