digital marketing trends to look forward in 2016 - 2017

Digital Marketing Trends To Look Forward In 2016-2017

Digital trends that marketers need to be paying attention to (and dancing with) in 2016 and beyond

Compiled from Internet by @tantrieuf31

1) Display Advertising is DEAD

The Value of Online Video Advertising for Your Business

Benefits of video

● Drives traffic to your ad or website, building brand awareness● Engages viewers and prompts online engagement● Increases conversions and sales, growing your customer base

Surprising statistics

● Video ads have an average click-through rate (CTR) of 1.84%, highest of all digital ad formats (Invesp).

● 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).

● Using the word “video” in email subject lines increases open rates by 19% and click-through rates by 65% (High Q).

28% and150%

Thank you !

Refer links

● http://www.businessinsider.co.id/luma-partners-state-of-digital-media-2016-presentation-2016-5/

● http://www.mediacom.com/en/think/blog/2016/how-pok%C3%A9mon-go-could-be-a-game-changer-for-advertising/

● http://www.digitalinformationworld.com/2016/08/infographic-2016-digital-marketing-trends.html

● http://engineering.adsplay.net/2016/08/25/10-digital-trends-to-watch-in-2016/