digital extreme makeover

ExtremeMakeoverWhat most companies should do to improve online

Before this bomb

goes off and

everyone dies

Martin DeinoffSenior VicePresident

Fredrik MarcusCreative Director

CreunaNot just another

agency :-)

And we are...

ExtremeMakeover

Is the quality of most digital solutions as good as they should be 2011

Question:

?Don’t worry

We fix it

Development

Time

1950 1960 1970 1980 1990 2000 2010

Rolling Stones

Digital Technology

PhysicalProducts

InterruptionMarketing

Development

Time

1995 1999 2004 2011

A few companies get’s it right

Most companies don’t

Answer: Nope... 95% is not as good as they should be

And were not talking

about these companies

This is a...

...BIG waste!

A BIG waste

OR WE COULD PLAY SOME GOLF?

YES GOLF!

YES!

YEAH!

YES!

Top notchRagged clothes Bad breath

Health issuesBad complexion

Makeover time – meet Harry

Before After

GraphicsLayout

Conversion

Context

Clarity Control

Accessibility

Usability

Touch

Nomenclature

Navigation Interaction

Functionality

Typography

404 pages :-)

Validation

Some things to think of

GraphicsLayoutConversion

ContextClarityControlAccessibilityUsability

TouchNomenclatureNavigationInteraction

FunctionalityTypography

404 pages :-)Validation

You WILL get what

you deserve

Mediocre

Keep the focus

Do only great stuff.There is a zillion others

doing what you do so you have to do it better

Content is king, context is president

It’s not only what you say - it’s how and when you say it.

Mobile is very hot

isn’t it?

The devil is in the details

“The details are not the details. They make the design.”- Charles Eames

Top notch

Back to Harry

Top notch

Back to Harry

Still an ass

Time

Users

ToolsMedia

Information

Opinions

Do marketing the way people want you to market to them.

If you continue

the old way :-)

•Don’t lie

•Show prices

•Be relevant

•Get permission

•Don’t interrupt

•Include users

It is better to be good than to say that you are good.

Be Transparent

Be efficient

Be careful with users time.

If you always help users, even when you don’t understand how you will benefit from it, you will.

Engage in dialogue

Social is not a type of media – it’s a mindset.

Top notch

Again, HarryGreat personality

Top notch

Again, HarryGreat personality

Still so wrong

Everything that can be digitalwill Be!

Including your offering

If the things you do are not part of the net, don’t expect your communication to be.

Connectivity

Physical products will lose power over timeVirtual products will gain power over time

Platform over product

ios/iphone

Sometimes being physical can be great…

The software will increasingly drive hardware, not the other way around.

Sometimes being physical can be great…

Perfect

Finally Harry

Keep focus Context over contentDevil is in the details

TransparencyEfficiencyDialogue

ConnectivityPlatform over productVirtual drives physical

Thank you!

@fm@martindeinoffFollow us, we are nice people 8-)

Question?Applause?Protests?