digital effekt trondheim_2010_siste

Brukervennlighet for Trøndere23. sept. 2010Jostein Magnussen

• Design• Brukeropplevels

e

Gode brukeropplevelser = økt salg

=

Show, don´t

tell

5%

5%

Hva vil du ha?

2009

2010

Cut the crap

Internett er altfor stort

10 millioner sider3 millioner ALDRI besøkt

1% av innholdet står for 99% av

sidevisningene

God navigasjon forutsetter et slankt nettsted

Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).

In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge, Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park.

Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were:• Fort Robinson State

Park (355,000 visitors) • Scotts Bluff National

Monument (132,166) • Arbor Lodge State

Historical Park & Museum (100,000)

• Carhenge (86,598) • Stuhr Museum of the

Prairie Pioneer (60,002) • Buffalo Bill Ranch

State Historical Park (28,446).

Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).

In 1996, six of the most-visited places in Nebraska were:• Fort Robinson State Park • Scotts Bluff National

Monument• Arbor Lodge State

Historical Park & Museum• Carhenge• Stuhr Museum of the

Prairie Pioneer• Buffalo Bill Ranch State

Historical Park

58 %

47 %

27 %

124 %

A B C

D E

Kilder: http://www.useit.com/alertbox/9710a.html

Effektiv tekst

• Konsis• Lett skannbar• Uten marketing-tull

Skap trygghet

Video: 30 % flere valgte commercial

Progressive forsikring – dyrere, men viser det!

Fjern unødvendige spørsmål

Hvorfor går det galt?

There is a lack of discipline in many web publishing processes because managers in charge of websites often don't respect content.

”

Lorem ipsum

Malsyken

Oppstartsmøte

Nøkkelen til suksess:• Prioritere• Unngå

kompromisser• Velge bort ting• Ikke la politikk

styre

Ja, vi er enige!

Det altomfattende strategidokumentet

SIDE 1 av 322

Laget av Elv Consulting

Den altomfattende kravspesifikasjonen

SIDE 1 av 299

Laget av Tiger Skog Consulting

Hvor bør du starte?

Det funker

40 % økt salg32 % økt konverteringsrate

Takk for meg!

twitter.com/josmagjostein@netliferesearch.com40226409www.iallenkelhet.no

NB: Husk www.webdagene.no 30.sept og 1. okt

30 plasser igjen :)