digital content today & it’s consumer tim cooper director, direct & digital harlequin...

Digital Content Today & Digital Content Today & It’s ConsumerIt’s Consumer

Tim CooperDirector, Direct & DigitalHarlequin Mills & Boon

Over 120 titles published each month

26 languages

109 international markets

1,300 authors

50 million women readers worldwide

131 million books sold

1st publisher with 100% frontlist in eBook

Harlequin: Who are we?Harlequin: Who are we?

SeriesSeries

New York Times Bestsellers 2009New York Times Bestsellers 2009

4

85 titles 232 weeks

BrandDirect consumer relationship

Harlequin DifferentiatorHarlequin Differentiator

Digital & EditorialDigital & Editorial

Explore content with digital eyes, potential for:Extra; Prequel, bridge, companion; Shorts; Widgets; Apps; Games?

How to move content into digital ageAsk authors to think “extras” as you write

Support print salesEstablish your brand

Digital content needs to be able to stand alone

PrequelsPrequels

Companion StoriesCompanion Stories

Book 5

BridgeBridge

February 2010 August 2010June 2010FREE

Global (NA – Japan – Manga – Digital Comic – Global (NA – Japan – Manga – Digital Comic – iTunes)iTunes)

Nonfiction “chunking”Nonfiction “chunking”

ThanksgivingChristmasTea with Debbie …

UK Digital StrategyUK Digital Strategy

Equal pricing to paperbacks

100% availability of frontlist

Enable content sampling - “try before you buy”

Addition of exclusive eBook content

Using Content to Sell ContentUsing Content to Sell Content

Try a Book before you buy it

Widget to share the experience

eBook Survey: UKeBook Survey: UK

80% responders use our ‘Browse the Book’

functionality

Over 25% read 5+ eBooks / month

60% read on Laptop / PC

33% on eReaders

7% on mobile

Three Key Digital Consumer Expectations

HMB UK eBook Sales growthHMB UK eBook Sales growth2010 = +100% 2009

Distribution & Retail PartnersDistribution & Retail Partners

Building a CommunityBuilding a Community

Thank youThank you

Tim CooperTim CooperDirector, Direct & DigitalDirector, Direct & DigitalHarlequin Mills & BoonHarlequin Mills & Boon

tim.cooper@hmb.co.uktim.cooper@hmb.co.uk