digital concepts 02 24 09

Case Study:Digital Concepts in Action

T H E H O F F M A N A G E N C Y

Presented byLori Tokunaga

February 26, 2009

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T H E H O F F M A N A G E N C Y

Two-step Approach

EngageEngage

Establish Establish a Presence a Presence

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T H E H O F F M A N A G E N C Y

Why Wikipedia?

10.175 billion page-views in September alone; most in the U.S.

Intentional misinformation: 6.8%

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T H E H O F F M A N A G E N C Y

Wikipedia: The Organization Page

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T H E H O F F M A N A G E N C Y

Wikipedia: The Community

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T H E H O F F M A N A G E N C Y

Wikipedia: The Subject Page

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T H E H O F F M A N A G E N C Y

Wikipedia: The Process Continued

OrganizationWiki

OrganizationMentions

SubjectRevisions

SubjectWiki

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T H E H O F F M A N A G E N C Y

The Case for Blogging

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T H E H O F F M A N A G E N C Y

The Case For Blogging: Leveraging Timely News Events

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T H E H O F F M A N A G E N C Y

The Case For Blogging: Leveraging Timely News Events

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T H E H O F F M A N A G E N C Y

The Case For Blogging: Leveraging Timely News Events

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T H E H O F F M A N A G E N C Y

The Case For Blogging: Announcements

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T H E H O F F M A N A G E N C Y

The Case For Blogging: Announcements

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T H E H O F F M A N A G E N C Y

The Case for Blogging: Announcements

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T H E H O F F M A N A G E N C Y

The Case for Blogging: Syndication

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T H E H O F F M A N A G E N C Y

Engaging in Online Conversations

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Results

Unique Visitors to the SVTC Web Site

5,157 5,3475,939

6,257

5,342

7,823

0

2,000

4,000

6,000

8,000

10,000

Aug Sep Oct Nov Dec Jan

2008 2009

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T H E H O F F M A N A G E N C Y

Results

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T H E H O F F M A N A G E N C Y