digital communication primer (who am i?) - clemson minimba fall 2013

MINI MBA

#CUminiMBA

CLEMSON AT THE FALLS | 11-1-13BOBBY RETTEW

Thursday, November 7, 13

Thursday, November 7, 13

MY STORYCORE VALUESEXECUTION

FUNNIESThursday, November 7, 13

CORE VALUES

• finding the story

• telling the story

• seeking the story

• sharing the story

telling & sharing rich stories

Thursday, November 7, 13

EXECUTION

• own your media

• own your conversation

• own your brand

• credibility is everything

bring passion to the market

Thursday, November 7, 13

OWN YOUR MEDIA

Thursday, November 7, 13

3/18/13 3/21/13 3/26/133/21/13 4/12/13

NewBrand

Launch

Thursday, November 7, 13

Thursday, November 7, 13

OWN YOUR CONVERSATION

Thursday, November 7, 13

#SoLongVampires

IN ONE WEEKTweets: 3,581YouTube: 4.8m

Thursday, November 7, 13

social care

Thursday, November 7, 13

OWN YOUR BRAND

Thursday, November 7, 13

8/12/13 8/26/13

Thursday, November 7, 13

Writing Passionately Consistently

$

@MartyBoardman

Thursday, November 7, 13

Thursday, November 7, 13

CREDIBILITY IS EVERYTHING

Thursday, November 7, 13

Thursday, November 7, 13

INTERESTING CASE STUDIES

Thursday, November 7, 13

INFLUENTIAL TWEET

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FUNNY SELFIES

Thursday, November 7, 13

FUNNY SELFIES

Thursday, November 7, 13

THE PROMOTED TWEET

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EMPLOYMENTISSUES

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CONFIRMEVERYTHING

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MONITORCONVERSATIONS

Thursday, November 7, 13

HAVE COMPASSION

Thursday, November 7, 13

QUESTIONS

#CUminiMBA

Thursday, November 7, 13