digital brains

@vascellari

Digital Brains

...forget people visiting web-sites

think of people using digital-brains to communicate, search, share...

Andrea Vascellari - CEO

@vascellari

Brain

Digital brains aren't that different...

Hindbrain

Midbrain

Forebrain

credit: http://www.flickr.com/photos/zillafag/3284353334/

@vascellari

HindbrainVital functionsbreathing, heart rate, blood pressure, spinal cord, balance, etc.

credit: http://www.flickr.com/photos/zillafag/3284353334/

@vascellari

HindbrainVital functionsbreathing, heart rate, blood pressure, spinal cord, balance, etc.

credit: http://www.flickr.com/photos/zillafag/3284353334/

DigitalIndex, config, css, etc.

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MidbrainReflex centerit controls ear and eye reflexes and the processing of pain, temperature, touch, etc.

credit: http://www.flickr.com/photos/zillafag/3284353334/

@vascellari

MidbrainReflex centerit controls ear and eye reflexes and the processing of pain, temperature, touch, etc.

Digitalforms, widgets, spam filters, analytics, etc.credit: http://www.flickr.com/photos/zillafag/3284353334/

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Forebrain

2 Hemispheres(Left, Right)

this is the part we think of when we think of the human brain

credit: http://www.flickr.com/photos/zillafag/3284353334/

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ForebrainLeft - Linear words, numbers, recalling facts, etc.

credit: http://www.flickr.com/photos/zillafag/3284353334/

@vascellari

ForebrainLeft - Linear words, numbers, recalling facts, etc.

credit: http://www.flickr.com/photos/zillafag/3284353334/

Digital• inspire action (buy, etc.)• useful information

(demonstration, etc.)• facts (sampling, etc.)

@vascellari

ForebrainRight - Abstractartistic, creativity, intonation of language,etc.

credit: http://www.flickr.com/photos/zillafag/3284353334/

@vascellari

ForebrainRight - Abstractartistic, creativity, intonation of language, etc.

credit: http://www.flickr.com/photos/zillafag/3284353334/

Digital

• visually pleasing• semantic (tags, etc.)• sharing  (Facebook,

Twitter, etc.)

@vascellari

Forebrain

Digital - Overalldesign & functionality

manages what your ‘visitors’ see, feel and respond to the most

credit: http://www.flickr.com/photos/zillafag/3284353334/

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Advantages Digi-Brain

• time saver (real-time web)• money saver (scalability)• reduces steps between

objective & achievement !

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2 Brains are better than 1

+

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Digi-Evolution

adoption failure

new species will wipe you off the face of the www. ?

http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)

@vascellari

Digi-Evolution

Google is a digi-sage 

it picks the best digital brains that people need to achieve certain objectives.

http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)

@vascellari

Natural Digital Selection

new features better help you to survive & win within your niche ‘species’

credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)

@vascellari

don’t go extinct...survive & thrive in the digital jungle!

AndreaVascellari.comandrea@itive.net

@vascellari

itive.net/projectx

@vascellari

http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)