digital atlanta 2013 - social media moneyball

#DigATL @rkischuk

Social Media MoneyBall:Smarter Content,Smarter Strategy,

Better Results

Rob KischukFounder, Badgy

@rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

Social Media Cat Syndrome

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#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

Where’s the Action?

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#DigATL @rkischuk

Massive Success with 2 Types of Post

#DigATL @rkischuk

#DigATL @rkischuk

Rhythm of County Outfitter

• 2-3 Posts on non-contest days

• 4-5 posts on contest days

• ALWAYS include a link

• → They love arrows

•Only photo posts

• Why? What can we learn?

#DigATL @rkischuk

#DigATL @rkischuk

“Likes” establish the base

opportunity for future

interaction

Affinity Step 1: Likes

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Weight - Content Type

Photo Posts - Maximize Engagement & Clicks

Text Posts - Maximize Reach

Link Posts - Historically Terrible

Video Posts - Good with Good Content

“Share A Post” - Awful, don’t do it

#DigATL @rkischuk

Weight - Engagement

Shares

Comments

Likes

Clicks

“Unread” Posts

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Posts typically lose traction within 3 hours of posting

Decay: Fresh Content Wins

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#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

App Notifications for Re-engagement

20-35% Clickthrough

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Open Graph Actions

Free Fan Acquisition

#DigATL @rkischuk

#DigATL @rkischuk

#DigATL @rkischuk

How Often to Post?

Depends on Audience and Content

Some suggested frameworks:

Net Likes: New Likes/Follows - Unlikes/Follows

Unlike per fan reached in a week

#DigATL @rkischuk

SEO for Social

info@bad.gy

@Badgy