digital adwise t-mobile lesson one what is an advert?

Digital AdwiseDigital AdwiseT-Mobile Lesson OneT-Mobile Lesson OneWhat is an advert?What is an advert?

Learning outcomesLearning outcomes

StarterStarterWhere do we see adverts?Where do we see adverts?

How many adverts have you seen today?

StarterStarterWhere do we see adverts?Where do we see adverts?

• More than you might have guessed ...

click here enlarge

images

Some research estimates that we see 500 adverts a day.

Activity 1Activity 1Advertising is all around Advertising is all around

• What advertising can you see in our school?

Activity 1Activity 1Advertising is all around Advertising is all around

• Where do we see adverts?

• Click here to enlarge images.

Activity 2Activity 2Who sees the adverts?Who sees the adverts?

• Match the audience with the advert location.

Activity 3Activity 3

What is an advertisement? What is an advertisement?

Can you explain what an advert is in one sentence?

Activity 3Activity 3What is an advertisement? What is an advertisement?

"An advertisement is a message that can

tell you something you need to know,or which persuades you to buy a

product,or which puts forward a point of view."

Activity 3Activity 3What is an advertisement? What is an advertisement?

"An advertisement is a message that can

tell you something you need to know,or which persuades you to buy a

product,or which puts forward a point of view."

Activity 3Activity 3What is an advertisement?What is an advertisement?

• Think of as many different advertisements as you can.

• What is the purpose of each of the adverts?

• Can you sort them into three groups?

Activity 3Activity 3What is an advertisement?What is an advertisement?

• What is the purpose of the ad?

• View the ads here• Can you sort them into three groups

Activity 3Activity 3T-Mobile eventT-Mobile event

Let’s watch an unusual event that happened at Liverpool Street train station in London:

http://www.t-mobile.co.uk/dance/

Is this an ad? What makes you think it might be an ad?

Activity 3Activity 3T-Mobile event discussionT-Mobile event discussion

This event was secretly filmed and broadcast on television as an advertisement.

• What is it selling? How do you know?• Do you think it is effective at selling? • How does the ad persuade you to buy the

product?• Why did they choose ‘life’s for sharing’?

Activity 3Activity 3T-Mobile eventT-Mobile event

What is the purpose of the T-Mobile ad?

Does it:• tell you something you need to know?• persuade you to buy a product?• put forward a point of view?

Are there any other purposes of the ad?