digiday video upfront ny: adotube pitch-a-kucha

Why In-Stream?

In-Stream is more engaging

2

3

Ads work 4X to 8X more effectively within the video stream

In-Stream ads provide up to 6X the engagement of rich media ads

Source: DoubleClick Rich Media Benchmarks 2009 & 2010

Wherever They Are

4

People are looking HERE

5

NOT HERE

Do You Look at Print Ads?

6

7

Web Banner Ads

Isn’t the TV Often Just Background Noise?

8

9

Syndicated Video

The Right Ad. To The Right Person. At The Right Time.

Right Where They’re Looking.

10

Scans video stream, reading metadata keywords to understand video content

11

AdoTube Technology Platform

Combs through vast data warehouse to identify your ideal audience. Target based on behavior, demographic, geographic, contextual – all within the video stream

12

AdoTube Technology Platform

Delivers your custom message to an engaged and relevant audience

13

AdoTube Technology Platform

Let’s All Go to the Movies

14

Male Female Family

InteractiveOverlay

In-Stream Takeover

Ad Selector

15

What People are Watching - Redefining Premium Content

Premium Content Varies by Audience

Source: Research & Markets – Global Video Views in 2010

Fashion, Celebrities, Lifestyle, Music

Women: 25-35Sports, Games, Movies,

Music, News

Men: 25-35

Deliver Relevant Ads to Users Viewing THEIR Premium Content

More people are seeking User Generated Content (UGC) than professional content

UGC – 76%

Professional Content – 24%

16

Keeping Their Eyes Where It Counts.

Average Engagement Rate: Rich Media Display vs. In-Stream

18

4X to 6X

Rich Media AdoTube In-Stream0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

201120102009

Source: DoubleClick Rich Media Benchmarks 2009 & 2010

19

What Did We Learn?In-Stream = En-Gagement.

20

The Right Ad. To The Right Person. At The Right Time.

Right Where They’re Looking.