dig deep: donor prospecting & online giving
Post on 12-Jan-2016
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Dig Deep: Donor Prospecting & Online Giving
Austin Merritt, DAXKO Operations Project Manager
Britney McKim, DAXKO VP of Professional Services
Online Giving
Online Giving
Myth #1
People won’t give online.
People won’t give online
2008 contributions = $300 billion
(that’s a lot of zeros)
People won’t give online
• $300 billion contributed in 2008• Only 4% contributed online
contribution 96%
online contribution 4%
People won’t give online
People won’t give online
• 75% of Americans have Internet access.
• 94% of Americans who have online access have shopped online.
• Americans spent more than $186 billion buying merchandise over the Internet in 2008.
Myth #1: People won’t give online
Case in point
Myth #2
Online giving replaces the face to face ask.
OLG Replaces Face 2 Face
The truth?
Online giving should supplement traditional fundraising.
OLG Replaces Face 2 Face
Statistics from DAXKO Operations:
• 6.4 million members & program participants
• 1.2 million active membership units
OLG Replaces Face 2 Face
OLG Replaces Face 2 Face
Step 1: Segment your database
OLG Replaces Face 2 Face
Step 2: Send targeted email solicitation
OLG Replaces Face 2 Face
Step 3: Track gifts coming in & follow-up
Online Giving
Myth #3
Online giving means I can only raise money through my organization’s website.
One place to give
Raise $ through my website
Raise $ through my website
Raise $ through my website
Raise $ through my website
Raise $ through my website
Myth #4
We’re missing out on a larger gift
We’re missing out on a larger gift
The Truth?
Recent OLG Stats:
• Avg gift size: $152• Avg gift size in December 2008: $248• Online giving volume increased by 68% in Q1 2009
Conclusion
1. Return on Investment
2. This is not a fundraising thing. It’s an association thing.
3. Include your volunteers
Key Takeaways
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