@diegosartori @citizenm · coffee stories / borough market citizenm on instagram #citizenmbankside...
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@diegosartori@citizenM
EyeForTravel // San Francisco // 17 Mar 14 Diego Sartori
to create an affordable luxury experience to the cost
conscious traveller
content
knowing the target audience
frequent travelers
value conscious
multi-cultural
free-spirited
tech savvy
informed
social
international
contemporary
urban
product/ service development
brand&
communications
customerservice
sales
reputationmanagement
citizenM.com
citizenMag
understand your customer
define which channels are most relevant
be consistent across channels
amplify reach (e.g. media buy)
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