dial2do backgrounder q209

one number to get things done, hands-free

Sean O SullivanCTOsos@dial2do.com

Peter BaldwinStrategic Business Developmentpeter.baldwin@dial2do.com

Hands-free time in the car

• 80% of workers commute 48 mins/day

• Hands-free legislation rolling out

• 70m Bluetooth Headsets sold 2008

What can we do hands-free ?

Phone Calls

Services• SMS• Email• Reminders• Diary• Twitter• Content Access

To date…• Website opened

September ‘08– Beta, Free, “knock

yourself out”…– 30 seconds to register– Showcase for Dial2Do

services– Goal: acquire user and

usage data and sign uppartners

• Today– 10k+ users; 40-100 new

per day– 80% North America; rest

UK, Ireland, others– Average more then one

service per call

Proposition

• Dial2Do is a Value-Add Voice Platfom

• Partner-Driven Approach– Bluetooth Headset / Handsfree manufacturers– Operators/ISPs– Internet players

• Not Voice-to-text centric– Services crafted in audio-only and with-

transcription variants– Over half the services are “listen to” services– Business model flexibility

Business ModelMonthly or Annual SubscriptionTiered pricing based on services selected

$1.99

$3.99

$9.99

Per-user, Per-month

Comments

Basic packageAudio only

Basic productivityWith transcriptionCap on messages, duration

Business ProWith transcriptionEnterprise App Integration(Zimbra, SugarCRM, Salesforceetc.)

RemindersEmail Listen to Email

Listen to reminders

RemindersEmail Listen to Email

Listen to reminders

Text

Calendar Listen to Calendar

RemindersEmail Listen to Email

Listen to reminders

XpenserCalendar Listen to Calendar

TranslateYammer Call

Headset example: SouthWing

Device Manufacturer Partner

Operator / ISP Example: Zimbra

• Irish ISP upgrading web mail platform to Zimbra(500k accounts, 50K weekly active users)

• Looking for value-add to “plain” email when theyre-launch

• Offering “powered by Dial2Do”– Dial2Do Zimlet provisioned– Email and Listen to Email– Calendar and Listen to Calendar

• July ‘09 Launch• Integration : 3-4 weeks

Internet Example:User offered

option to registerfor Dial2Do “in

situ” fromExpenser.Happes viaDial2Do API

If they alreadyhave a Dial2Doaccount - they

can just add theservice in their

Dial2Do settings

• Xpenser: 10k users; 20% signup; “active” users• Evernote: >800k users

Go To Market

• Headset and Hands-free– Commenced discussions with most of the tier 1

providers– SoungWing first public deal

• Operator / ISPs– “powered by Dial2Do” for Zimbra in Ireland

launches June• Internet players

– Premium / Low-cost offerings to fit with the partneroffering

– First revenue-generating deals in Q2

Dial2Do Platform

Simplicity: Easy to launch new services

Breadth: 40+ services today

Speed: Rapidly launch new services

International: 24 countries

one number to get things done, hands-free

Sean O Sullivan, CTO sos@dial2do.com