dfw nace presentation

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

The Modern Jewish Life Cycle

Presented byMichele Schwartz, CLCEP

@atxmichelemichele@themodernjewishwedding.co

m

NACE Dallas

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Agenda

Tonight, we will cover:

1.The Jewish Life Cycle Market: $ & Sense2.Do you speak Simcha?3.You need the answers to these ?…4.How to $ell to Yenta

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Learning Objectives

After tonight, you will be able to:

1. Prepare an accurate timeline for a Jewish Wedding

2. Understand up sell opportunities3. Market Better to the Jewish

Community

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Jewish Wedding Ceremony

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Importance of Jewish Wedding

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Optional pre-ceremony events

Auf Ruf (a week before the blessing)

Fasting / Separation(day of wedding)

Groom’s Tish /Kabbalat Panim (day of wedding)

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Bedeken

Bedeken means “covering” in Yiddish

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

KetubahAccording to hiddur mitzvah, when a physical object is needed to fulfill a commandment, it should be made as beautiful as possible

Ketubah

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Chuppah

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Processional Order

• Rabbi / Cantor• Ushers• Best man• Groom with Parents• Bridesmaids• Matron• Bride with Parents

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Circling/Hakafot: “A woman shall go around a man.” Jeremiah 31:22

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Neusin

This part of the ceremony begins with the chanting of the Sheva Brachot (Seven Blessings.)

Photo courtesy of ShevaBrachot.net

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Breaking of the Glass

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Yihud

Yihud is derived from a Hebrew word which means “one”

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Importance of Bar/Bat Mitzvah

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Getting the Date

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Party On!

•Activities and themes

•The Party Circuit

•Pishers to Bubbe & Zayde

•Décor, Games, Music, Entertainment

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Two Important Questions

What does kosher mean to your client?

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

100% Kosher?

Mashgiach?

Pareve/Meat/Milk?

Plating & Serving

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Two Important Questions

What time does sunset on Saturday mean to the clergy?

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

You have a degree in Social Work, right?

• How to select the rabbi• Family issues• Interfaith / religious issues• Trends and traditions• Honoring people in the

ceremony• Ancillary events

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Marketing Opportunities

• Submit Content• Key Words in Blog Posts• Clergy• Jewish Community Events• Big Machers

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

The Sales Proposal

Winning Proposal

Not So Much…

Grilled Apple and Carmelized Onion Tacos

with Cheese and Balsamic Syrup

Spanakopita

Savory Pastry Filled with Spinach & Feta Cheese

Wild Rice Stuffed Mushroom

Sesame Seared Tuna Tataki

served on wonton with wasabi crema

Zuchinni and Potato Latke with Dill Creme Fraiche -Buffet-Pasta Salad

With Grilled Salmon, Wilted Greens, Carmalized Shallots, Toasted Almond Slivers, Feta and an Herb Vinaigrette.

Hill Country Salad local greens, candied pecans, local chevre and seasonal vinaigrette

-Dessert Station-Chocolate Fountain Melted chocolate with apples, pretzel sticks, banana, strawberries, sugar wafer cookies, fortune cookies. Served

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Case Study

Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele

Timeout

Michele Schwartzmichele@themodernjewishmitzvah.com

@atxmichele

ModernJewishWedding

pinterest.com/atxmichele/