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POWER POINT PRESENTATION

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DEVI.G.PRIYAENGLISH OPTIONALREG. NO: 165/13376008NEW B.Ed COLLEGE NELLIMOODU

THE MASS MEDIA (Article)

Communication is the process of conveying messages to others. Through newspapers, radio, television we can communicate with a large number of people. They are therefore called mass media.

The term ‘Mass Communication Media’ includes newspapers, magazines, cheap books, radio, television and the internet. They fulfil four functions.

1. They supply us with news.2. They interpret the news for us through

commentary and editorial.3. They spread culture and education.4. They provide entertainment.

The

The mass media are often government owned or government controlled. But some are owned and run by private agencies. The government controlled or government owned media are usually used to promote the opinions and interests of the government. Thus they provide powerful means of propaganda.

New Words

Interpret - ExplainCommentary- Explanatory notesFormal - Following accepted

rules of behaviourNorms - Standard or pattern

that is typicalPromote - Encourage

Scaffolded Questions

1. Which are the mass media available today?

2. What are the functions of mass media?3. Why newspapers mostly depend on

advertisements?

Follow up Activity

Write a paragraph about your favourite mass media.