development strategy college of arts & humanities 2012 – 2013 presented by

Development StrategyCollege of Arts & Humanities

2012 – 2013

Presented by Randy McKey

Sr. Director of Development

Laura PooserDirector of Development

TALKING POINTS

Campaign 2013 – 2018 Priorities

2013 Annual Fundraising Goals

Prospect pool• Where do they live• By year of graduation• By Wealth screening

Other Development Chores

CAMPAIGN PRIORITIES

Performing Arts Center $65,000,000Phase II – capital

School of Visual Arts & Design $30,000,000Program support, scholarships, capital expansionCapital - $25M; endowment - $5M

Center for Public History $31,000,000Program support and capital expansionEndowment - $25M; capital - $6M

Confucius Institute $ 4,000,000Chinese language & culture through student travel abroadEndowment - $4M

ANNUAL GOALS

Unit Fundraising Goal $2,696,441

Individual GoalsR. McKey $1,062,000L. Pooser $1,030,500Ass’t DOD $ 603,941

ANNUAL METRICS

McKey Pooser Ass’t DOD

Personal Visits 150 150 150Qualified Prospects 20 30 30Proposal Goal 25 30 25Portfolio Goal 150 150 150

Weekly Metrics – 35 Usable WeeksPersonal Visits 4.28 4.28 4.28

WHO WE SOLICIT

Individual Philanthropy• Alumni• Friends

Corporate Philanthropy

FoundationsPrivate, Individual & Family Trusts

HOW WE PRIORITIZE

Sort alumni base by year of graduation1970’s1980’s1990’s

2000-2010Sort by wealth rating

Sort by number of giftsGroup by location

90% or 10,693 of CAH’s Alumni Live in Florida

70% or7,560 livein the 9 countyregion

70’s – 1,292 alumni

80’s – 1,438 alumni

90’s –

2,822

2000-2010 – 6,407 alumni

Total Alumni prospect pool 11, 959

CAH Alumni Prospects by Graduation Year

1 ($250,000-999,999)

4

($100,000-249,000)

402

($25,000-99,000)

478

($10,000-99,000)

1970’s Alumni By GG&A

407 prospects

2 ($250,000-999,999)

1

($100,000-249,000)

196

($25,000-99,000)

657

($10,000-99,000)

1980’s Alumni By GG&A

199 Prospects

OTHER DEVELOPMENT RESPONSIBILITIES

Scholarship StewardshipFundraising Events

Dean’s Executive CouncilKeep CAH goals top of mind with

Foundation Executive Leadership

THANK YOU.QUESTIONS?