developing your visual voice

THE VISUAL WEB

Get Started in Video: Easy Tools and Strategies

Why Video

• Traffic (High Reach) +

• Relationships (Engaged Audience) =

• Compensation (Paid Opportunities)

Session Overview

• Transitioning From Blogging to Vlogging

• Tips for Creating Successful Videos

• Ways to Work Your Magic on YouTube

• Google+ Hangouts on Air and Media Opportunities

Francheska Medina

• MommyNaniBooboo.com

• @HeyFranHey

• youtube.com/user/heyfranhey

Jenni Chiu

• MommyNaniBooboo.com

• @MommyNaniBooboo

• youtube.com/user/JenniChiuTube

Laurie Luck

• smartdoguniversity.com

• @SmartDogU

• youtube.com/user/smartdoguniversity

Jyl Johnson Pattee

• MomItForward.com

• @MomItForward

• youtube.com/user/MomItForward

Session Overview

• Jenni: Transitioning From Blogging to Vlogging

• Laurie: Tips for Creating Successful Videos

• Fran: Ways to Work Your Magic on YouTube

• Jyl: Google+ Hangouts on Air and Media Opportunities

Get Started in Video: Transitioning From Blogging to Vlogging

Jenni Chiu // MommyNaniBooboo.com // @MommyNaniBooboo

THE VISUAL WEB

Blogger to Vlogger Tools You Already Have

• Webcam or smartphone

• Windows

• Your voice/personality

• Your blog posts

• Free editing software (iMovie/Movie Maker)

Basic Tips for Engaging “Vlogs”

• If you don’t absolutely need your background, fill the screen with mostly

you.• When editing, keep transitions

between .3 and .5 seconds. Jump cuts also work!

• Keep camera slightly above eye level.

• Attention spans are short - 3 minutes is the sweet spot!

Smile!

Get Started in Video: Tips for Creating Successful Videos

Laurie Luck // Smart Dog University // @smartdogu

THE VISUAL WEB

The Great Equalizer

• Play with the big brands.• Stand out from the crowd.• Rank higher in searches.• Your personality counts– show it!

What Makes a Good Video?

• Length (3 – 7 minutes)• Lighting + Sound• Funny (or not)• Compelling• QUALITY INFORMATION

No Fancy Equipment• Smartphone • Computer video editor

…OR…

• App for your smartphone or tablet

• Super easy, worth the time and $

• Digital camera set to Video mode

Get Started in Video: Ways to Work Your Magic on

YouTube

Francheska Medina // Hey Fran Hey// @heyfranhey

THE VISUAL WEB

Get Started in Video: Google+ Hangouts on Air and

Media Opportunities

Jyl Johnson Pattee // Mom It Forward // @momitforward

THE VISUAL WEB

Google+ Hangouts on Air• Choose your format:

formal or informal. • Plan your G+ HOA

event and market it to your community.

• Moderate/host the hangout.

• Share your skills with brands for sponsored opportunities.

Media Opportunities• Start local by pitching

stations in your area.• Promote your videos

on a press page on your website.

• Include media experience, however small, in your media kit.

• Share your abilities with your brand contacts!