developing a social media strategy
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© RB Consulting 2010
Developing a social media strategy
© RB Consulting 2010
It's Tempting
Source: socialnomics.com
© RB Consulting 2010
But this is about Business....
Source: socialnomics.com
© RB Consulting 2010
What is Social Media ?
Publish & comment online
Ease of access - Twitter, blogs, YouTube, WikisMy views on anything
“A (fundamental) shift in the way we communicate”Erik Qualman - Socialnomics
© RB Consulting 2010
1st Step Whats your objective ?
• Group collaboration• Influence my customers• Influence & increase awareness of my products
© RB Consulting 2010
2nd Step Plan – Do – Check - Act
© RB Consulting 2010
Metrics / KPIs
Engagement duration
Bounce rate
Activity ratio
Conversion ratio
Brand mentions
Virality
© RB Consulting 2010
Case Studies
BT – Dare 2 Share
YouTube – British Gas & British Airways
Facebook – Coke Cola
Blog – Puddleducks & DellTwitter – Dell Outlet
& Comcast
LinkedIn – Goldman SachsStarbucks – Mystarbucks.com
© RB Consulting 2010
Content Quality is key !
Source: socialnomics.com
© RB Consulting 2010
Remember the basics
“Qualman insightfully advises companies to patiently build relationships with customers through social media, rather than instantly getting a customer's name and e-mail address into its database. "Good businesses realize that it's not all about the instant win of getting someone into a database,"
Comment from Amazon book review on Socialnomics
© RB Consulting 2010
Rolling out social mediaPeople
Strategy
Processes
Technology
© RB Consulting 2010
Further Information
@rbconsulting
blog.rbconsulting.ie
Opencloudmanifesto.org & LinkedIn group
@rbconsulting
blog.rbconsulting.ie
rbowden@rbconsulting.ie
UK Social Media
mashable.com
bloggertone.com
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