designing information: making it immersive

DesigningInformation

By Peter “Deuce” Bradshaw

Peter “Deuce” Brad

shaw

@Brads

hawL

aw

I want to begin by sharing my train of thought...

When I started taking photos, my grandpa always reminded me to...

Composition!Pay Attention to

So I checked out a lesson by

Jason Manley of ConceptArt.org

(it was on sale at the time)

http://theartdepartment.org/downloads/jason-manley-composition

I learned thatGreat pictures are Immersive

It’s not only about the Content...Lego thriller?How did he join them?

Wonder if he’s knitting for granny

Restaging of “American Beauty”?How’d he get homeless?

Did Solo get trigger happy again?

Are troopers in a Flying ‘V’ more aerodynamic?

Is this Vader’s campaign picture?

Variation

Repetition

Economy

Emphasis Balance

Unity

Rhythm

Movement & Continuity

...But also the Design.

Where is your eye drawn and why is it pulled there?

Variation

Repetition

Economy

Emphasis Balance

Unity

Rhythm

Movement & Continuity

Where is your eye drawn and why is it pulled there?

While sitting through a Trusts &

Estates lecture, I started feeling annoyed.

Because I was being hit in the

face with information

SO.....

And then an analogy happened...

I started thinking of the

presentation of information in

terms of Design and Water...

Splashing One Stream, Pressure on One Element

Multiple Streams,Pressure on Multiple Elements

Spraying

Immersive

Pool of Info,

Enough Pressure

on Each Element

“Great presentations are like great pictures. They’re Immersive because they’ve been designed well.”

By using Design we can make

presentations more Immersive

How Are You

Presenting?Think about delivery.

Think about Design.

SplashingSpraying

Immersing

Let’s talk about Design in more detail...

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation

Repeat elements to emphasize their importance

RepetitionPeople search for patterns.

Make repetition of important points a pattern.

Economy

Not this kind of Economy

Economy

Leaving only the essentials, ensures the audience won’t be

overloaded with more than they can retain.

Remove unnecessary elements to create emphasis

Variation

Variation

Repeated elements should have minor variation

Variation helps create a sense of Movement, even where there is repetition

BalanceGive equal emphasis

to points of equal importance

Know what info is useful to your audience.

Audiences fixate on points that are over emphasized

Continuity

Know what info

is useful to

your audience.Each element

leads to

the next

Elements lead to each other, rather than creating hard-to-

follow leaps

Movement

Be mindful of

your speed and

progress

Movement can establish Emphasis & Balance. The more time spent

on an element, the more important it appears.

Vary pacing,

timing, and

transitions

between elements

Rhythm ensures that your audience isn’t bored. A bored Audience can’t be immersed

in your informationRhythm

All the elements working together to make the presentation effectiveUnity

Was that information Immersive?

Let’s look at what I’ve done...

So those are the elements of Design...

(I’m going to assume you said “Yes”)

Repetition of the topic

in the bottom left corner

Repetition in the bottom right

of information about the topic

Economy of elements

& words on each slide

Variation of the

number of elements

on each slide,

placement, and sizes

Balance strong emphasis on

center image & weight of info on

the bottom for stability

Continuity similar size,

shape and style of elements on each slide

Movement from center image, to bottom-left title, to info stickies

Rhythm of slides is based on the

amount of info placed on each slide

Unity of all elements AND the elements of Design

But what about verbal or other

styles of teaching?

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

VariationRepeat important points and bring the presentation 360,

back to the beginning whenever possible

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation Simplify not only the amount of information you’re telling people, but also the amount

and level of the WORDS you’re using.

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation Vary not only the tone of your voice but your body language.

You don’t have to be a Muppet, but make big gestures

and speak loudly for major points.

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation Make sure that you don’t pack in all the information in one

place. Think about where your major points balance them

against minor points and discussion.

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation Points should flow from one speaking point to the next.

Jumping quickly from topic to topic creates a jerky feel that will give listeners whiplash.

GOOD TRANSITIONS!

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation Don’t waste your listeners time. Pack in the information, but use economy, balance and continuity to keep listeners’

attention and don’t overwhelm them.

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation Think about a piece of music. It needs to change tempos and

rhythms to express more emotion. You should do the

same while speaking.

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation Finally, Unity will bring everything together. It’s not just about one point to the next, but rather about the

experience that you’re creating.

...So....

All of this...

These Design elements still apply!!

Repetition

Economy

Rhythm

BalanceContinuity

Unity

Movement

Variation...and all of this...

...comes together to...

Make ItImmersive

Photo Bibliography:Slide 1, 41: seanmcgrath, http://www.flickr.com/photos/mcgraths/3461327826/Slides 2, 4, 5, 11, 16: Peter “Deuce” Bradshaw, trumpete3, http://www.flickr.com/photos/trumpete3Slides 6 - 10: Mike Stimpson, Balakov, http://www.flickr.com/photos/balakovSlides 11, 13, 18: Cayusa, http://www.flickr.com/photos/cayusa/2415129624/Slides 11, 14, 18: _Wiedz, http://www.flickr.com/photos/awiederhoeft/2640405129/in/pool-70864224@N00Slide 15, 18: Sandor Weisz, santheo, http://www.flickr.com/photos/santheo/531632789/Slide 20, 30-40: greenchartreuse, http://www.flickr.com/photos/greenchartreuse/1160597231/Slide 22, 30-40: Andreas Levers, 96dpi, http://www.flickr.com/photos/96dpi/4032198061/Slide 23, 30-40: Edson Hong, http://www.flickr.com/photos/edsonhong1/5242124138/Slide 24, 30-40: garryknight, http://www.flickr.com/photos/garryknight/2477064586/Slide 25, 30-40: xeeliz, http://www.flickr.com/photos/xeeliz/153916908/Slide 26, 30-40: .Timbo., http://www.flickr.com/photos/tim_peters/4987181187/Slide 27, 30-40: BdwayDiva1, http://www.flickr.com/photos/bdwaydiva1/2306372642/Slide 28, 30-40: West Point Public Affairs, http://www.flickr.com/photos/west_point/5629842204/in/photostream/Stickies: http://www.fuzzimo.com/free-vector-post-it-notes-push-pins

Also...All photos for this project were found on Flickr.

I do not have, nor do I claim to have any rights to use these photos beyond

those given by their licenses.

Accordingly: