design your way to product/market fit by christina wodtke - the lean startup conference 12/10/14

Design Your Way to Product/Market Fit

@cwodtkewww.eleganthack.com

Photo credit: SDASM Archives

Photo Credit: Nationaal Archief

Rachleff's Corollary of Startup Success via pmarca.com

The only thing that matters is getting to product/market fit.

Could you get to product/market fit

in one week?

IMG COPENHAGEN

16 week Lean Launchpad class

in 1 week

THEY DID IT

A PLAN FOR TUITION

What makes designers effective?

DISTRIBUTED COGNITION

Photo: woodleywonderworks

DESIGNERSTHINK WITH…

HANDS

POST-ITS

WALLS

•Frees up memory•Allows you to see connections•Share insights & understanding

You can get insights for

product/market fit with 3 techniques

1. FRAGMENTING

AND FREELISTING

Why?Make information modular in order to recombine

EXERCISE•Get out your post its• List everything you like

about travel• 1 item per post-it

EXERCISE•Get out your post its• List everything you HATE

about travel• 1 item per post-it

2. CHUNKINGINTO AFFINITY GROUPS

How?•Put idea with like ideas•No rules, just seek

patterns• remix

Play with possible models

Relationship to other data

Credit: Steve Portigal

Play with possible models

Frequency

Credit: Steve Portigal

Play with possible models

Timeline

Credit: Steve Portigal

Play with possible models

The 2 x 2

Credit: Steve Portigal

Example: PAIN/GAIN matrix• Get out the pain/gain matrix• TOGETHER with a neighbor,

map post-its against the matrix

Why?Discover unexpected insights in the data

Photo credit Eirik Newth

3. MAPPING TO FRAMEWORKS

What is a framework?A scaffold for thinking about a problem

How?• Select a framework•Map post-its against it•Do more

research/freelisting to fill in blanks

PATTERNS?

OPPORTUNITIES?

Discover hidden patterns

Why Frameworks?

Photo credit Marc Phu

Why Frameworks?

Find missing areas of inquiry and fill them in.

Photo credit Marc Phu

EMPATHY MAP

Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc

MORE FRAMEWORKS

FOR YOU

MENTAL MODELS

User needs go here

Offerings goes here Opportunities!

Photo credit: Indi Young

Photo credit: Indi Young

PARTICIPATORY ROADMAP

You know this one…

Freelist your points

Chunk them into themes

Map them to a story arc!

Photo taken at Duarte Workshop

Your meeting?

Get up! Use the walls!

Remember

1. Fragmenting +

2. Chunking +

3. Mapping

= INSIGHTS!

Learn More:Classes Books

THE CREATIVE FOUNDER

At Stanford CE. & General Assemb.lyhttp://www.eleganthack.com/category/speaking/ for more info

THANK YOU@CWODTKE

WWW.ELEGANTHACK.COM