design thinking for entrepreneurs and small businesses
Post on 15-Jul-2015
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Presented by:
BHAVESH BHANSALI
1313
What is
ANALYTICAL CREATIVITY PROBLEM SOLVING
Phases of Design Thinking
UNDERSTAND
DEFINE
IDEATE
PROTOTYPE
TEST
Role of Research in Design Thinking
Don’t Assume: Ask!
Roles Of Research
THE EQUALIZER
THE ARCHEOLOGIST
THE INTERPRETER
THE DEVIL’S ADVOCATE
Designing a Business StrategyGet Down to Business
Firstly,
Designing tools
Circles of influences
Yourself and your own network
Context map
The world outside your business
and its influences
Designing Live Customer Experiences
Your Bricks-and-Mortar Location
Create an empathy map
Mapping the Customer Experience
Create an empathy map
Mapping the Customer Experience
Designing Marketing
Designing a Marketing plan
The Business Case
Strategic Overview
Marketing Objectives
Communications Objectives
Target Audiences
Marketing Strategies
Tactical Plan
Measurement
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