design leadership keynote at interaction south america 2017

Design LeadershipInteraction South America 2017

ANDERSON SILVAHEAD OF DESIGN at YOUSE

Design Guessinglis

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Design Guessinglis

I DON'T KNOW WHAT IT MEANS,

BUT I LIKE IT...

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Design Habilis

I KNOW ALL SOFTWARES,

BUT DON'T KNOW WHY...

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Design Sapiens

I KNOW WHAT DESIGN MEANS,

BUT IT DOESN'T WORK...

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Design Sapiens Sapiens

I KNOW HOW TO DESIGN, BUT PEOPLE DON'T...

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Design Consultantlis

I KNOW HOW ENGAGE PEOPLE TO DESIGN, BUT I DON'T HAVE TIME...

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I BELONG TO A SENIOR TEAM,

BUT WE DON'T HAVE VOICE...

Extremely senior service design system thinker

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Junior Leaderis

Ow my God,

I'll have to lead it!

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HireEvaluate Evolve

Budget

Metrics Culture

Negociate

Politics

FeedbackFacilitate

Motivate

Spreadsheets

Public speaking

Relationship

Manage

Inspire

PostureEducateFire

LTV/CAC

LTVChurn

OKRs

ACCIDENTAL LEADER

ANDY BUDD

DON'T PANIC

FIGURE OUT THE CURRENT SITUATION

Mat

uri

ty

No conscious design

Style and aesthetics

Function and form

Problem solving process

Framing strategies

WHAT'S THE ACTUAL MATURITY OF THE COMPANY ABOUT DESIGN?

Jess McMullin

"The problem is that culture is too often defined by default instead of designed"

https://max.adobe.com/sessions/max-online/

IF YOU DON'T KNOW WHERE TO GO,

DOESN'T MATTER WHAT PATH YOU TAKE.

DEFINE OR BE DEFINED

DESIGN VISIONPURPOSE & BELIEFS

WHAT IS NOT ACCEPTED

YEAR MILESTONES

SUCCESS METRICS

JOB DESCRIPTIONS

UXWITHOUT USER

IS JUST 'X'

"Creativity is highly debatable, consumer research is not!"

GET RIDOF YOUR EGO

DECISIONS

GET RIDOF YOUR EGO

DECISIONS

SELF

DEPARTMENT

DESIGNIS NOT ADEPARTMENT

YOUROWN BEHAVIOR

THE FIRST CHANGE IS

BETHE EXAMPLE

YOU WILL

BETHE EXAMPLE

YOU WILL

Whether

you want to

or not!

CREATE A FEEDBACK CULTURE

TAKE CRITICISM SERIOUSLY, NOT PERSONAL

BETHE EXAMPLE

"Frequently I have to shock my system, to feel that I am still alive"

John Maeda

TO DESIGN

MEANSTO LEAD CHANGES

LEADERSHIPIS NOT OPTIONAL

TO LEAD

TO MANAGE

TO LEAD

TO MANAGE

CHANGE

INSPIRE

DISRUPT

TO LEAD

TO MANAGECONTROL

KEEP ORGANIZED

MEASURE

LEAD UP

LEAD DOWN

LEAD OUT

LEAD UP

LEAD DOWN

LEAD OUTOTHER AREAS

COMMUNITIES

EXTERNAL AGENCIES

HIPPODON'T BECAME A

HOW GOOGLE WORKS

(Highest paid person opinion)

"Fight executive led creative direction and the resulting hysteria"

ASK WHYIS THAT A FACT OR JUST OPINION?

UNDERSTANDAND BALANCE YOUR TEAM

2USER

RESEARCHERS

8UX

DESIGNERS

3VISUAL

DESIGNERS

1DESIGNSYSTEM

UNDERSTANDAND BALANCE YOUR TEAM

"You have to create self-managing teams, that are empowered to make their own decisions"

"If you aren't prepared to fail, you will never come with anything original."

"Failure comes from not learning from you failings."

UNDERSTANDAND BALANCE YOUR TEAM

UNDERSTANDAND BALANCE YOUR TEAM

#UXTeamSummitBR

Chapter Routines & Ceremonies

Design challenge Consistence sync

USER NEEDS TECHNOLOGYBUSINESS

USER NEEDS TECHNOLOGYBUSINESS

DESIGNERS MUST CROSS!

DESIGNERS MUST BE FACILITATORSHelp a group of people understand their common objectives

and assists them to plan how to achieve these objectives.

OPENTHE BLACK BOX OF DESIGN

HANDBOOK.YOUSE.COM.BR

NOT EVERYTHING THAT COUNTS CAN BE COUNTED

NOT EVERYTHING THAT CAN BE COUNTED COUNTS

ALBERT EINSTEIN

GOOGLE VENTURES

Zixuan Zhao, at Baidu

"How the hell designers don't know excel? Everybody knows it!"

PROCESS METRICS

WHAT WORTH STOPPING FOR IT?

LEADERSHIP

“Hard things are hard because there are no easy answers or recipes. They are hard because your emotions are at odds with your logic. They are hard because you don’t know the answer and you cannot ask for help without showing weakness.”

― Ben Horowitz,

GET BUSYMAKING CHANGES

NOT EXCUSES

I'VE CHANGED SOMETHING

TODAY

I HOPE

http://bit.ly/2yN6Fb3 < 20% Discount link

THANKS!

ANDERSON.SILVA@YOUSE.COM.BR