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Rules of Thumb forDesign Chicanery from

Obama for America HQ

feedback?@jdkunesh

4 stories.

Victory = 270 of 538 electoral votes.

RESPECT.EMPOWER.INCLUDE.

WIN.

TimeMoney

RegisterPersuadeTurnout

VolunteerDonate

VoterContact

Story of SelfStory of Us

Story of Now

540 days50 states

1,000 field offices10,000 neighborhood leaders

2,000,000 volunteer shifts2,200,000 voters registered

$690,000,000 online donations 150,000,000 phone calls

200 applications

Here's my story.

Bend the rules.

The culture ofCampaign HQ

5/9/12 tumblr_m3b790ZasO1qh71pao1_1280.png (662×758)

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chicanery |SHiˈkānərē, CHi-|noun

The use of trickery to achieve a political, financial, or legal purpose.

Find good peopledoing good things &

work with them.

Slow is smooth.Smooth is fast.

Everyone’s workis valuable.

Makeeverything

participatory.

One day deadlines.

Scout AddisStacey AshlundFarnaz Badie

Fred BoveDavid Castleton

Christian CrumlishLaura DeanJulie Francis

Nancy FrishbergMichelle Fulcher

Catherine HoAbby Leafe

Jodi LeoMichal Migurski

Nate BoltLaura PaajanenDorrie PaynterBeth PickardLucie Richter

Gabriela RivasMary Beth Solomon

Stephen SuarezMatt Towers

Mark TrammellBob Walton

Sandor WeiszAndrea Werboff

Jay Zaltzman

The value of community is immeasurable.

Apple ][, http://cameronscloset.com/apple-ii/#jp-carousel-285

President Carter, http://online.wsj.com/article/SB10001424052970204005504574233981506674934.html

President Obama in Grant Parkhttp://short-sharp-shock.blogspot.com/2009/11/hope-that-we-confessed.html

Marshall Ganzhttp://www.wbmnet.nl/2011/05/global-leadership-dialogs-on-television-and-internetchannel/marshallganz/

Michael Slaby

http://business.financialpost.com/2010/11/17/fp-tech-desk-qa-with-former-obama-cto-michael-slaby/

Narwhal vs. Orcahttp://arstechnica.com/information-technology/2012/11/how-team-obamas-tech-efficiency-left-romney-it-in-dust/

Barack Obama in shades,Manik Ranthee

Office photos, Chicago shotsEthan Roeder, Ryan Kolak, Jason Kunesh & others

Sophia & POTUS,Chris Dilts

Photo credits

Thanks again!jason@publicgoodsoftware.com

@jdkunesh http://publicgoodsoftware.com

Thank you!