dentists and social networking
Post on 25-May-2015
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Creating Momentum in your Marketing
Creating Momentum in your Marketing
Traditional Marketing Tools
Direct Mail / Coupons Magazine, Newspaper Advertising Broadcast Media (cable & local t.v., radio) Brochures Signage Trade Shows Referral Marketing / Word of Mouth
Online Phase 1
Website content & design / wireless websites Search Engine Optimization Email Marketing Banner Ads Digital Brochures Online Sponsorships
Web 2.0 Tools — Online Phase 2 Social Networking Blogs Online Communities Forums / Discussion Board And much more…
It’s all about Connecting
• Social network users represent 67% of all internet usersOffers the most personal, trusted and direct
points of access to consumersProvides consumers with options in searching
for value, products and services and finding exactly what they need and want with minimum effort.
• Social Networking is here to stay
How Does it Affect Me as a Dentist?
Many of your colleagues are already there
Keep current with new trends
Increase your profile in the dental community
Meet other like-minded individuals and
colleagues (NewDocs.com)
It’s Not Just About Smiles Anymore
Builds sense of community
Increases opportunities
Attracts conversations / exchange ideas / find
answers
Help others get business referrals (collaborate just
don’t collect) as well as yourself Free publicity / boosts referral marketing efforts
Free testimonials and reviews
Facebook - Not Just for Kids
• Fastest growing social networking site
• Powerful Business Tool
• Geared to using your profile page as a home page for information being brought to you
• Facebook is usually an older audience with more income
And …..You Only Need 5 Minutes a Day
• Post a comment respond to a question
• Reply to messages
• Join a dentist group and invite a dentist to be your friend, (or a patient)
Musts for Facebook
Be sure to create your profile in your own name
Encourage word of mouth referrals
Obtain recommendations
Create a business page
Blogs Search Engines love blogs
Link a blog to your website
Respond to other blogs
Write commentaries
Hire a “ghost blogger” who understands your practice or recruit employees
Search blogs on specific topics: technorati.com Free software / wordpress.com
References
• buzzflash.net great site for businesses to contribute articles
• Wikipedia: create a business reference page and connect with other users through community portal
• www.searchforblogs.com
• Ping.fm - tool to update social networks
How do I measure success?
Number of referrals Site traffic / visitors Audience participating Blog comments Content sharing (ie., email forwards) Follows, friends & fans Profile views Wall posts
Things You Can Do Today
• Sign up for Google’s local business listingwww.google.com/local/add
• Start a blog (wordpress, blogger)
• Create more local content on your website
• Create a profile page on Linked In and Facebook
• Exchange links to increase traffic
• Integrate your print and online marketing
Perfection Marketing — Integration of Traditional & Online
Utilize print to drive traffic to online marketing
Carefully select the tools that generate best results and measure them
Online marketing allows new patients to research and “shop you” before their first visit
Referral marketing helps to ensure a good patient experience
Give marketing efforts time
Know when to change tactics
Tips for Success Always use customer focused messages
Get to know your patients
Instead of managing the efforts of different vendors, simplify your efforts and and focus on the big picture so that your messaging and brand remain consistent across all media platforms.
• Reference: The New Rules of Marketing and PR by David Meerman Scott
Now is the Time to Prepare Challenging Times Bring Opportunities
Develop new tools
Time to reevaluate your practice
Learn new skills to deliver more services to your patients
Build a great dental eam
Those who adapt will thrive
Never Under Estimate the Power of Social Networking
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