demandbase - knock knock

Overcoming Lead Conversion Challenges for B2B Marketers

…

What can you do to improve the effectiveness of every web visit?

2

Just because you can, doesn’t mean it is better for the customer

3

Just because you can, doesn’t mean it is better for the customer

4

Just because you can, doesn’t mean it is better for the customer

5

Just because you can, doesn’t mean it is better for the customer

6

Just because you can, doesn’t mean it is better for the customer

7

Just because you can, doesn’t mean it is better for the customer

8

Making hard for them to signal their interest

9

Making hard for them to signal their interest

10

Making hard for them to signal their interest

11

Making hard for them to signal their interest

12

Low  engagement…    – But  serve  a  broad  audience  

Low  conversion…  – But  need  qualifica8on  data    

A  lot  of  data…  – But  need  ac8onable  metrics  

13

What would you do differently if you knew the company that was ABOUT to visit your site?

14

3  Steps  to  Drama8cally  Improve  ROI  

1.     Customize  and  Personalize  Content  

2.     Shorten  forms  without  losing  data  

3.     Op8mize  for  your  most  valuable  visitors  

Content  for  Healthcare  Companies  

Content  for  Financial  Svs  Companies  

18

Shorten  Forms  Dynamic  Sugges9ons  

20

21

User  Entered  Data  

Automa9c  Addi9onal  Data    

Inquiry  or  Lead

3. Optimize on the Accounts That Matter

23

Business Contacts

(30 million)

Business Resolution Platform

CONTACTS

Crowd Sourced IP Validation

Internet Registry

(3+ billion IP’s)

Real-time ID Service

Web Traffic (250 million/mo)

ANALYTICS

Proprietary IP-Bus Data (800 million)

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

Industry Average Crowd Science baseline

Demandbase enabled

•  46% increase in conversion rate

•  17% of ISP email addresses tied to target customers

•  14% more real phone numbers

Source: Crowd Science

25

With  Real-­‐8me  Iden8fica8on:  

1.  Customize  and  Personalize  Content  

2.  Shorten  forms  without  losing  data  

3.  Op8mize  for  your  most  valuable  visitors  

Learn More Day Customer Webinar:

10:00a PT October 27th

Demandbase.com/day

Stop by our booth!

26