delta sigma phi - social media strategy presentation

Social Media StrategyFor Social Organizations

Andy Hustonandy@nicindy.org

Director of Member Services

North-American Interfraternity Conference

@hust0058 / @nicfraternity #DSPCONV11

http://www.flickr.com/photos/38104469@N00/3899953986

http://www.flickr.com/photos/donzbop/359954316

From: Jess3.com

From: FastCompany

Awake

PCs, TVs,

Smartphones

Sleep

Not Shiny New Toys

Powerful BusinessApplications

You Don’t Control Content

You Never Did

Social Media Is Work

http://www.flickr.com/photos/mr_gonzales/1296612658/

Social Media Planning

1. Listen

2. Strategy

3. Learn

4. Channels

5. Measure

http://www.flickr.com/photos/dakotam/2668653161/

• Google.com/alerts

• SocialMention.com

• Search.Twitter.com

Listen

Strategy

Content Is King!

Learning in5 StepsIn this order:

1. Listen

2. Create Content

3. Engage Others

4. Build Your Following

5. Involve Your Fans

““Experiment personally, Experiment personally,

apply professionallyapply professionally””

http://www.flickr.com/photos/bartzoni/5099168373

Social Organization

Growth Opportunities

• Blogs

• Facebook

• Twitter

• LinkedIn

• YouTube

• Location-Based

• Pictures

• Measurement (ROI)

Blog

1. Define Scope, Niche Topic

2. Tailor to Target Audiences

3. Bloggers (Personal, Conversational)

4. Comment Policy

5. Schedule (Calendar)

6. Simplicity (Less is more)

7. Keyword Rich

8. Tags and Search

9. Social Media Sharing

10. Compelling Headlines

11. Include Pictures

12. Vlog (Video) with Transcript

13. Subscribers (RSS or Email)

14. Blogroll (Linked to Similar Subjects)

Facebook

Twitter

140 Characters :: 120(at) RepliesRetweet (2x)

MentionsHashtags

Direct MessagesLists

FollowFollowersPrivacy

Trending Topics

Applications

@comcastcares

@twelpforce

@deltaassist

@dellcares

LinkedIn

YouTube

Millennials Are Heavy Viewers Of Online Video

85% watch online videomonthly

Vs. 67% of all internet

users

Vs. 51% of adults 45 to 64

Source: eMarketer, 2010

Check In

What is ?

•Become Mayor of the Venue

•Earn Badges

•Earn Points (Compete with Friends)

•Save Money with Specials

•Connect with Friends

•Serendipity

Why Check In

Badges

Campus Badges

The Case for Social Organizations

• Tips, Add Value

• Offer Specials

• Marketing Integration

• Word of Mouth Promotion

• Build Brand Ambassadors (Insights)

Insights

Google+

When Organization/Business Pages Launch:

• Circles– Ability to segment your communication!

• Hangout & Huddles– Fireside Chats

– Focus Groups

– Task Force Meetings

Huge growth to 10M+ in first month

Pictures

• Flickr

• Picasa

• Instagram

Instantaneous +1000 Words

My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter

Yes, it was delicious.

Measure Impact

Google AnalyticsTracking Web Traffic

TrackingBit.LyGoo.Gl

InfluenceInsightsKlout

Grader.com

INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts

INFLUENCE IS ABOUT:Response to Call to ActionLikesCommentsRetweetsSharingClick RatesViews

You Don’t Have A Choice On Whether Or Not To DO Social Media;

The Choice Is How Well You DO It.

Erik QualmanAuthor, Socialnomics

andy@nicindy.org

Director of Member Services

North-American Interfraternity Conference

Facebook.com/nicfraternity @nicfraternity @fraternityinfo

http://about.me/hust0058