dell ppt final
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Dell- New Horizons
Submitted by:-
Harsh jangidSushant VermaPooja kumari Garima Pulok
INTRODUCTION
“Our business is about technology, yes. But it's also about operations and customer relationships”—Michael Dell
Video 1
VISION, MISSION & GOAL
• Vision: Dell Computer to become one of the world’s top three PC companies
• Mission: “To be the most successful computer Company in the world at delivering the best customer experience in the markets we serve”
• Goal: To achieve “virtual integration” (how Michael Dell call it – stitching together of Dell’s business with its supply partners and customers in real time
INTERESTING FACTS• Preferred desktop and laptop provider of enterprises
in U.S• Ships about 140000 systems per day- that’s more than
one every second.• The 10 largest US companies run on DELL.• The top 5 US commercial banks run on DELL.• DELL is the only computer company offering free
computer recycling to consumers worldwide.• 14 of the top supercomputers run on DELL.
DELL Inc - TIMELINE1983-- Michael Dell started business of pre-formatting IBM PC HD’s on weekends
1985-- $6 million sales, upgrading IBM compatibles for local businesses1986-- $70 million sales; focus on assembling own line of PC’s
1990-- $500 million sales; with an extensive line of products
1996-- Dell goes online; $1 million per day in online sales; $5.3B in annual sales1997-- Dell online sales at $3 million per day; 50% growth rate for 3rd consecutive year
2005-- $49.2B in sales
2011-- $61.6B in sales
REASONS FOR DELL’S SUCCESS
• Internet coupled with Direct Business Model
• Virtual Integration
• Do not Just sell Products – Sell Values
• Selling Points
Dell’s Direct Approach:A Fundamentally Different Model
COMPETITOR MODEL
•SUPPLIERS
•OUTSOURCING
•COMPETITORS
•CHANNEL
•CUSTOMERS
Types of customer segmented by DELL
• Transactional Customer• Relationship Customer
Relationship Business Small & Medium Business Consumer Business
Video 3
Segmenting at Dell
Relationship Businesswhats is it?
drawback
(focus here on industrial markets)
Small and medium Business
potential customer base
PAD n BSD...what is that...uses
Consumer business
wht was the consumer behavior present...what they neededdelivery time management in comparision to competitors
MAJOR CUSTOMER
• Large corporations,
• Government agencies • Medical and educational institutions • Small business • Individuals
Competitors
• Compaq• Hewlett Packard• Apple• IBM• GATEWAY
STRENGTH• Quality product and service• Brand name • Direct sell
model=customization + fast + delivery + low cost
• Product design + after sales service
• First mover advantage• Cost efficiency • No inventory buildup
• Occasional product recall. Eg. In 2004 Dell had to recall 4.4 million laptop adapters because of a fear that they could overheat, causing electric shocks or fires.
• No physical presence of service centers.
• slow in introducing fancy features
WEAKNESS
OPPORTUNITIES
• Developing nations market • Growth in business, education
and government markets• Globalization• Low costs and growing
advanced technology• Global wide access to
customers and market
• Competition • Currency fluctuation in
countries outside the US • Political instability • Tariff trade barriers• Recession
THREATS
Value
• Costs do cost a lot• Customer need satisfaction• Moving
New Future Horizons
• Well crafted Dell Marketing and selling model• Lofty returns to shareholders• Aggressive growth and share gains• Future Strategic acquisitions(Like HP and Compaq)• Expanding to the global market• relying forever on principles like Low cost, superior customer
value, and virtual integration
Video clip 3
Should DELL go with Retail chain & change its strategy????????????
Questions
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