delivering digital inclusion in social housing

Delivering Digital Inclusion in Social Housing

#DDISH14 Wifi: Sheffcath - 1234cath5678

Why Digital Inclusion Matters in Social HousingHelen Milner, Chief ExecutiveTinder Foundation

Digi inclusion for social housingBe a digital and successful organisation● Delightful services tenants want to use● Using digital to save costsWith digital tenants with better lives● For work, for society, for me and my familyAnd digital staff● Staff committed to using digital for a better

organisation and for more included staff

The Digital Deal

What Was the Digital Deal?

DWP & DCLG funded 12 projects across the UK

A wide range of conditions & approaches

A way to test what works

Tinder as project manager & evaluator

Overview of Impact

64k tenants engaged and made aware of new digital services

5.5k tenants undertook structured, supported learning

2k tenants transacted online for the first time

3k tenants newly able to transact independently

What Was Achieved?

Integration

Working with other inclusion teams

Internal referrals and signposting

Training for key workers

Targeted support to those most excluded

Ensured DI was not an ‘add on’

Partnerships

Drew on expertise to add capacity

Helped with tech, training, promotion

Offered greater in-depth support where needed

Skills have been passed to project staff

Have helped to ensure sustainability

What Was Achieved?

Wider Community Services

Volunteer-led outreach

‘Open doors’ policy at communal facilities

Strong support for jobseekers

Opens doors to funding, further partnerships

What Was Achieved?

Evaluation

Quantitative data can be misleading

In-depth progression data keep projects focused

We need new ways of measuring and understanding

Some Key Lessons

Online Services

Access & skills training ≠ Digital by Default

Many tenants are already online but not DBD

Online services need careful (re)design...

...In order to become preferable to traditional channels

Some Key Lessons

Technology

Access infrastructure essential - but problematic

Allowances need to be in project planning timescales

Tech solutions are location-specific

It’s not easy to make the right choice

Some Key Lessons

Selected Projects

Golden Gates Housing Trust

Strong approach to infrastructure

Mini PCs and estate-wide Wi-Fi

Worked with Social Telecoms

Redesign of online services portal

Strong evaluation with academic partnership

Selected Projects

Queens Cross Housing Assocation

Worked with existing social & support groups

High learner retention and word-of-mouth referral rates

Training and awareness raising for frontline staff

Specialist jobseeker support, including the wider community

Close work relationship with local JCP

DWP funding to support severely disadvantaged groups

HUGO (Helping U Get On-Line)Digital Deal

Sue JenningsCommunity Development Manager

Contacts:Sue Jennings 0113 3861131

sue.jennings@lfha.co.uk twitter: suzejenningsFollow The Hugo’s @

Facebook: thehugofamilyTwitter: TheHugoFamily

Watch a film about our work: https://vimeo.com/92914814

Johanne PreschThirteen Group

Johanne PreschInclusion SupervisorJohanne.presch@thirteengroup.co.uk01642 947456

Obstacles to Digital Inclusion Troubleshooting

● Tables 1 & 2 - Starting from scratch● Table 3 - Raising awareness and engaging tenants● Tables 4 & 5 - Technology● Tables 6 & 7 - Partnerships● Table 8 & 9 - Monitoring and evaluation● Table 10 - Organisational buy in, referrals & training

Lunch…See you in 45 minutes

#DDISH14

Social Housing Provider Specialist NetworkVic Stirling, Head of Network

● 5,000 centres, over half of which offer support.● Centres can either offer just access or access +

support● Since 2010 the network has helped over 1.2

million people get online● Made up of all kinds of centres - community,

schools, cafes & within Social Housing

A bit about the UK online centres network

Hyperlocal delivery: In community centres/Libraries and ‘outreach’ sessions in care homes, pubs, village halls, social housing venues, mobiles/buses, in people’s homes

What do UK online centres do?• Inspiration: Showing the web is relevant & fun• Local marketing: Call to action from local brands• Trusted partners/intermediaries: Helping hard to reach• Hyperlocal delivery: friendly, informal places• Outreach: taking support to people where they live, work,

and play• Online learning: own pace, bite sized, scale• Volunteers and staff: providing 1-2-1 support• Signposting & advice for home access

It’s not about technology, it’s all about people…..

eLearning platform Free access to www.learnmyway.com - a learning platform with personalised learner planner and over 30 online courses

Personalised data

Measure your impact, demonstrate results to funders or track individual learner activity with daily-updated delivery statistics for your centre

Centre searchGet your organisation listed on our national search database. Learners in your local area will be directed to you via our nationally-promoted freephone number, text service and online search.

FundingThe chance to apply to our annual funding programmes and access to smaller grants throughout the year. Regular funding newsletters signposting you to other national funding opportunities.

TrainingAccess to over 40 training courses, including online webinars, face-to-face courses and nationally accredited qualifications.

The UK online centres’ offer

MarketingEngage more learners and promote your centre within your local community with our marketing packs, plus training and support for two national campaigns per year

Network supportGet friendly expert support from our team of Network Support Coordinators, contactable 5 days a week by phone or online

Peer supportFind and connect with similar organisations in your area, learn from others and share best practice and new ideas

AdvocacyBe part of a network with a national voice, championing your needs with government and key decision-makers

Support to recruit volunteersAccess to volunteer management training, be part of volunteering initiatives run across the network

The UK online centres’ offer (2)

Launch of the Social Housing specialist

network!

18 September 2014

Your call to action!● Join the UK online centres network● Sign up to the Digital Housing hub

Most importantly….talk to us! Whether you’re a Digital Inclusion novice or old hand

we want to hear how we can help you!

How Tinder Foundation Can Help YouMeet the Team

Kevin Maye, Tinder FoundationContent Manager

Alison BroadleyTraining Delivery Officer

TrainingFree Webinars:● An Introduction to the Community Development course● Building relationships with Jobcentre Plus● Preparing to teach in the ICT Sector● Dyslexia Support● Introduction to Learn My Way

TrainingFree E-learning:● Delivering Health Information Online● Become a Digital Champion● Equality in the Workplace● Introduction to Learn My Way● Getting Started with Social media

TrainingDigital Champions:

● Interactive, face to face, group sessions

● Inspiring and supporting people to get online

● Developing and delivering digital skills

● Running your own learning courses

● Bespoke, targeted content

TrainingL3 Award in Community Development

Anna GeraghtyHead of Marketing, Comms and Training

13 – 19 October 2014

Get Online Week

● Thousands of events running across the UK● Free marketing pack to use in your community● National partners including TalkTalk, Argos, Post Office● Free training webinars for all event holders● Inclusion on our centre search and 0800 number

Marketing and Communications

Other marketing resources

● Free marketing pack for all centres joining the UK online centres network

● Marketing toolkit at www.ukonlinecentres.com● The chance to work with national partners

Other resources

Digital Housing Hub● Connect with other social housing organisations● Share best practice, question

Community How To● Resources to help you do more digitally● Case studies of other organisations

Expanding Learn My Way.Greg WatsonSenior Commercial ManagerGreg@Tinderfoundation.org@GregWat_son

City & Guilds Award in Online Basics:166 assessment centres & 6,000 certifications

● Entry Level 3 ITQ - 1 credit on the QCF● 60 minutes * 28 questions * 60% pass

● Learners: i. Confidence boostii. Work critical skills

● Trainers: i. Easy to deliverii. Flexible

● Centres: i. Low cost (£180)ii. Generate income

Optimising your informal adult learning offer:Tailored learning to matching your association’s priorities 1. Add your logo to Learn My Way2. Embed Learning on your website 3. Build your own page

Thanks.

Greg WatsonSenior Commercial ManagerGreg@Tinderfoundation.org@GregWat_son

Welcome to our network.

Working with Target Groups

Vic Stirling, Head of Network

Our Specialist Networks

Older people

Into Work

Disability

Carers

ESOL

Social Housing

Working together● Specialist networks bring together groups of

like-minded centres● We organise events and webinars to give you

opportunity to talk to each other● We also build national partnerships that bring

in expertise - e.g. RNIB, DWP (JCP)● And we ask Corporates organisations to get

involved too - e.g. Talk Talk, Argos, Post Office

Supporting People with a DisabilitySharon Hughes, Action on Disability

Working with

Disabled Clients

Sharon Hughes

Having the Right Approach⦿Initially you need to assess their IT skills.⦿Provide a welcoming environment.⦿Some clients might need to see the work club

whilst it’s empty.⦿Relaxed and flexible approach.⦿Have an encouraging attitude at all times.⦿1:1 support.⦿Access to refreshments and social space

Accessible Environment

⦿Wheelchair accessible building, room and work club (including toilets)

⦿Flexible lighting (visual impairment or epilepsy)

Assistive Technology (1)

Hardware⦿Height-adjustable desks (for wheelchair users or

someone with a back impairment).⦿Large screen and high visibility keyboard for

visually impaired people.⦿Ergonomic mouse for people with limited

manual dexterity.⦿Screen raiser ⦿A variety of seating options

Assistive Technology (2)

SoftwareFree access options via Windows!!!⦿Magnifier, narrator, high contrast (visual

impairment)⦿On-screen keyboard (for switch users)⦿Make the keyboard easier to use (1 handed)⦿Use the computer without a mouse or keyboard,

speech recognition (dyslexia, limited hand movement, slow typist, limited literacy)

Organisation

⦿Paid staff⦿Volunteers⦿ Information ‘re sources of national and

regional vacancies (computer and paper based)

⦿Record keeping to support financial bids

Contact us

ADWUK will be happy to talk to you about access for disabled people.

Contact either our Work Club direct:⦿ geoffg@adwuk.uk⦿ 0117 965 2619

Or Advice Service:⦿ advice@adwuk.org⦿ Phone: 0844 445 7123 or 0117 961 7909⦿ Skype: adwuk2013

Thank you!

Supporting Job SeekersNicola Dean-Wallace, Starting Point

Starting Point Community Learning PartnershipNICOLA WALLACE DEAN

@NDEANSTOCKPORT

Who we are

Not for Profit Training Provider with front facing coffee shop

14 free computer drop in sessions in Stockport weekly

Engaging Informal Community Learning

Providing financial, digital and learning skills

Offering local volunteering opportunities

Our Work & USP

AccessibleOutreach work – learning where you are & with relevant content. Working with partners for mutual benefits.

InnovativeChallenging what digital inclusion is and the impact it can have on learners wider circles.

Award WinningNationally recognised that we know what we are doing and achieve results.

Working With Housing Providers

Targeting those who need the support the most

Residents don’t learn like staff

Mobile Wifi changes the game

Seating plans are important

Supported volunteer support

Record of outcomes and impact

New Look At Job Clubs

What is a job club for?

What is available right now?

Are we a fit with our partners?

Giving ourselves time to work it out

Building trust with customers

Successes

34 weekly volunteers

14 outreach sessions

Strong partnership working

Staying true to our culture – which sometimes means no which is brave

Almost 1000 people trained this year

Holistic view to support

Challenges

Our independence

How do you measure success?

Fitting our work in with other parameters

Managing risk

Thoughts To Take Away

Who are like us near you?

Do you have the time to invest in working with us?

Can we deliver what you want?

What are your objectives?

Are you prepared to learn lessons and are we?

“Everything you wanted to know about digital inclusion but were too afraid to

ask”

Helen Milner, Tinder FoundationVic Stirling, Tinder Foundation

Sue Jennings, Leeds Federated Housing Association

Q&A

Thank you and goodbye!

#DDISH14