definitions - audience research
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Audience ResearchDefinitions
Georgia Matthews
Tuesday, 2 July 13
TYPES OF RESEARCH
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Quantitative Research
Quantitative research is research what is based on statistics, data and measurable facts. It can be shown in a numeric form and is commonly shown in percentage.
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Qualitative Research
Qualitative research is research based on detailed explanations,
beliefs and opinions. You gain more detailed views from qualitative research and is shown through
analysing the comment.
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METHODS OF RESEARCH
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Primary Research
Primary research is research what is conducted from yourself. It is more
reliable as it is from your own source. Sources such as
questionnaires, surveys, focus groups and more are used.
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Closed Questions
Closed questions are questions what give selected answers to
chose from. The answers would be shown in tick boxes and yes/no
answers.
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Open Questions
Open questions are questions what give you writing space to
express your beliefs. The questions tend to ask more personal things and ask why?
how? and explain?
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Secondary Research
Secondary research is existing research conducted from other sources. Not all research is believable as it is not your
own research. Sources such as the internet, newspapers, television and more
are used.
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PURPOSES OF RESEARCH
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Demographics
A way of describing a group of people according to factors such as age, gender ethnicity, occupation, social class and
sexual orientation.
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Geodemographics
Targeting your research/product/service to a specific geographical audience. Using local or regional audiences.
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Psychographics
Research that focuses targeting an audience on their personality, values, attitudes, interest and
lifestyles.
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Audience ProfilingAudience profiling is finding out the
profile of your audience before hand so that you can put across your message to
the right people in the most effective way to produce the best result. It may include details like age, sex, educational qualification, interests, moods, religious background, physique, health condition
and etc.
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Socio-economic status
This relates to somebody’s class, for example, upper, middle or working class, which is also related to how much they earn. As a general rule the more you earn, the higher up
the scale you are.
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Niche
Niche a gap in the market what focuses on a small specific
audience. A niche market is the subset of the market on which a
specific product is focusing.
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Mainstream
Mainstream is the common current thought of the majority. However, the
mainstream is far from cohesive; rather the concept is often
considered is often considered a cultural construct.
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