#ddtt meetup #7 amsterdam - results on the state of the dutch cro industry survey
Post on 22-Jan-2018
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#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
September 9th, 2017
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
http://anali.st/croresults2017
#DDTT - Ton Wesseling - Online Dialogue - @TonW
480survey starts
#DDTT - Ton Wesseling - Online Dialogue - @TonW
142completed the full survey
and are running CRO activities
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Small (30%) Medium (35%) Large (35%)
Company size
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Brand side (69%)
Brand / Agency
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Specialist (71%)
Specialist / Manager
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Average age: 34,5
#DDTT - Ton Wesseling - Online Dialogue - @TonW
3years, average CRO experience
brand side
#DDTT - Ton Wesseling - Online Dialogue - @TonW
4years, average CRO experience
agency side
#DDTT - Ton Wesseling - Online Dialogue - @TonW
11years, work experience
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Team (65%)
CRO Team or just 1 person
#DDTT - Ton Wesseling - Online Dialogue - @TonW
6experiments started per month
(brand side)
#DDTT - Ton Wesseling - Online Dialogue - @TonW
71/2 experiments started per month
(agency side)
#DDTT - Ton Wesseling - Online Dialogue - @TonW
CRO research Sometimes or never
Often or Always
#DDTT - Ton Wesseling - Online Dialogue - @TonW
41%winning experiments
(brand side)
#DDTT - Ton Wesseling - Online Dialogue - @TonW
44%winning experiments
(agency side)
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Implemented < 2 months (52%)
Winning experiments implemented within 2 months:
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Companies (32%)
25% or less winners implemented within 2 months:
#DDTT - Ton Wesseling - Online Dialogue - @TonW
25%more implementations
when working with an agency
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Brand side (54%)
Experiments prioritization methodology
Agency side (85%)
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Brand side (46%)
Centralized storage of insights from experiments
Agency side (65%)
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Brand side (46%)
Workflow tool for running experiments
Agency side (65%)
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Workflow tools
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Experimenting is more than getting things done,
it’s about user insights
#DDTT - Ton Wesseling - Online Dialogue - @TonW
A/B-test tools
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Fast growing this year: (prediction based on survey)
Optimizely, Google Optimize, Custom build
inhouse solutions, Convert and AB Tasty
#DDTT - Ton Wesseling - Online Dialogue - @TonW
It’s not about the tool, it’s about the people that use the tool
(and get those winners implemented!)
#DDTT - Ton Wesseling - Online Dialogue - @TonW
3.7out of 5
is the highest score on tool happiness…
#DDTT - Ton Wesseling - Online Dialogue - @TonW
28%is also using
their A/B-test tool for personalization
#DDTT - Ton Wesseling - Online Dialogue - @TonW
We will be repeating this research every 6 months!
#DDTT - Ton Wesseling - Online Dialogue - @TonW
Thank you http://anali.st/croresults2017
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
September 9th, 2017
#DDTT - Ton Wesseling - Online Dialogue - @TonW
#DDTT - Ton Wesseling - Online Dialogue - @TonW
The next
October 10th, 2017
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