dazhi client introduction (updated)[1]

Company IntroductionJune 1, 2010

Objectives

Open new channels to reach passive seekers- increase candidate pool

Significantly reduce unqualified applicant numbers-increase ad spend ROI

Build an opt-in database for future outbound distributions on mobile channel – candidate pipelining

Establish (client) as a progressive, forward thinking employer – Employer Branding

Mobile Phone MarketMid-

Aged Educate

d

Spending Power

> 10,0

008,000 -10,0005,000 -10,0003,000 -

5,0001,000 -

3,000< 1,000

5%

9%

29%

42%

12%

3%

Mobile Internet Users

(Millions)

2007

2008

2009

2010

2011

2012

4799

149194

245

245

“China has over 230 million people who use their cellular phones to surf the internet and it’s growing at 12 million per month. 50 per cent of the total number of netizens in the country!”

CNNIC (China Internet Network Information Center)

Mobile Internet UsersMid-Aged Educate

d

Spending Power

> 10,0

008,000 -10,0005,000 -10,0003,000 -

5,0001,000 -

3,000< 1,000

5%

9%

29%

42%

12%

3%

Mobile Internet Users

(Millions)

2007

2008

2009

2010

2011

2012

4799

149250

345

425

5

Brands Using Mobile

Mobile Promotion Plan

Mobile PhoneDatabase

SMS

Click-Thru To Mobile Career Website

Click-Thru ToMobile Career Website

Mobile Promotion Plan

Banner Ads

Text Ads

China Mobile Publisher Portals Mobile Search

Text Ads

Dazhi Mobile SiteJob Description ApplicationHomepage

Screening Process

Hires

Career WebsiteVisitors Online

ApplicantsReceivedResumes

Screened byDazhi

Screened byClient

Screening Metrics

884619

111

50,000

222371

complete the online (pre-screening) questions using their mobile phone.

1.8%asked to submit their resume and decide to do so. 70%of the applicants are perceived as qualified candidates for client 60%of those candidates pass the telephone interview conducted by Dazhi. 60%of those candidates pass the interview and are hired by Client 50%

Company: Hewitt AssociatesObjective: To maximise the candidate pool from attendees at NBMBAA conference.Solution: Job seekers who saw recruitment advertisements were encouraged to text HEWITT2 to 88000 from their mobile devices. They were then sent a text message with a link to a mobile optimized page with a list of Hewitt job openings

Company: AT&TObjective: Hiring Sales StaffSolution: Passive opt in , followed by SMS response.Measurement: 30% increase in response vs email/Job Board. Over 80% click-through to job listings and application.

Case Studies

DAZHI “大志“ means “high aims, big ambitions” and leads mobile based recruitment in China by providing:− Highly targeted advertising− A far superior user experience &− A more targeted response than any other offering in the

market The Service offers:

− A revolutionary approach and unique combination of mobile based recruitment advertising and online/offline candidate processing

− A robust technical mobile platform to facilitate recruitment− A proven international team of industry experts Dazhi Mobile has developed the first mobile based recruitment platform for the China (PRC) market.

Dazhi Summary

www.dazhi.mobi

Ashley SteinhausenCEO & Founder

ashley@dazhi.mobiM: +852 9647 8179